Comments on: Text My T-Shirt http://mobhappy.com/blog1/2007/07/03/text-my-t-shirt/ Russell Buckley and Carlo Longino on mobile technology. Tue, 31 Jan 2012 19:56:58 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Ray Anderson http://mobhappy.com/blog1/2007/07/03/text-my-t-shirt/comment-page-1/#comment-105998 Ray Anderson Thu, 05 Jul 2007 03:53:48 +0000 http://mobhappy.com/blog1/2007/07/03/text-my-t-shirt/#comment-105998 See also http://archive.salon.com/mwt/style/2001/02/26/skim/print.html and http://www.drweb.de/surftipps/images/skim.gif (relating to the email use of SKIM codes) See also
http://archive.salon.com/mwt/style/2001/02/26/skim/print.html

and

http://www.drweb.de/surftipps/images/skim.gif

(relating to the email use of SKIM codes)

]]> By: Ray Anderson http://mobhappy.com/blog1/2007/07/03/text-my-t-shirt/comment-page-1/#comment-105995 Ray Anderson Thu, 05 Jul 2007 03:37:37 +0000 http://mobhappy.com/blog1/2007/07/03/text-my-t-shirt/#comment-105995 Back in 2000 there was a company called "SKIM.com" that had the same idea. I bought a T-shirt and an armband. The wayback machine does not get a full image. http://web.archive.org/web/20000408223846/www.skim.com/id/howtouse/index.php3 The code could be texted or emailed. For Bango, which encourages the use of numeric short codes to go to content on mobiles, this was a great sharing of teh vision. Later on we put text messages on clothing as well, and we also started pushing "spots" http://www.3g.co.uk/PR/Feb2004/6596.htm Back in 2000 there was a company called “SKIM.com” that had the same idea. I bought a T-shirt and an armband. The wayback machine does not get a full image. http://web.archive.org/web/20000408223846/www.skim.com/id/howtouse/index.php3

The code could be texted or emailed.

For Bango, which encourages the use of numeric short codes to go to content on mobiles, this was a great sharing of teh vision. Later on we put text messages on clothing as well, and we also started pushing “spots”

http://www.3g.co.uk/PR/Feb2004/6596.htm

]]> By: Jim Washok, OTAir http://mobhappy.com/blog1/2007/07/03/text-my-t-shirt/comment-page-1/#comment-105701 Jim Washok, OTAir Tue, 03 Jul 2007 18:32:30 +0000 http://mobhappy.com/blog1/2007/07/03/text-my-t-shirt/#comment-105701 I commend TextMarks for the innovation of their consumer-oriented approach of text-enabled t-shirts at Reactee. We've been doing the same at OTAir for businesses and organizations for over a year and have experienced good success with it. Companies will utilize our comprehensive mobile marketing and communications services in conjunction with apparel at trade shows and other events. In fact, For Rent magazine just did so last week at the annual National Apartment Association conference in Las Vegas. The mobile phone is the best interactive engagement channel there is. It can be utilized to instantly participate with any form of media. Rick Mathieson has a post today at his Branding Unbound blog (http://maverix.typepad.com/brandingunbound/2007/07/interactive-cin.html) about the use of mobile phones to participate with on-screen ads and more in movie theaters...which we also do at OTAir. So, making a t-shirt interactive with a keyword and short code to text only makes sense. It makes sense for businesses and organizations to drive awareness, receive donation pledges and convey info; it makes sense for TextMarks and others in our industry to promote consumer awareness of texting opportunities by even empowering consumers with their own unique text keyword. I know we'll all see similar and even more innovative consumer opportunities in the weeks and months ahead. I commend TextMarks for the innovation of their consumer-oriented approach of text-enabled t-shirts at Reactee. We’ve been doing the same at OTAir for businesses and organizations for over a year and have experienced good success with it. Companies will utilize our comprehensive mobile marketing and communications services in conjunction with apparel at trade shows and other events. In fact, For Rent magazine just did so last week at the annual National Apartment Association conference in Las Vegas.

The mobile phone is the best interactive engagement channel there is. It can be utilized to instantly participate with any form of media. Rick Mathieson has a post today at his Branding Unbound blog (http://maverix.typepad.com/brandingunbound/2007/07/interactive-cin.html) about the use of mobile phones to participate with on-screen ads and more in movie theaters…which we also do at OTAir. So, making a t-shirt interactive with a keyword and short code to text only makes sense. It makes sense for businesses and organizations to drive awareness, receive donation pledges and convey info; it makes sense for TextMarks and others in our industry to promote consumer awareness of texting opportunities by even empowering consumers with their own unique text keyword. I know we’ll all see similar and even more innovative consumer opportunities in the weeks and months ahead.

]]> By: Noel / The Mosio Project http://mobhappy.com/blog1/2007/07/03/text-my-t-shirt/comment-page-1/#comment-105690 Noel / The Mosio Project Tue, 03 Jul 2007 16:37:19 +0000 http://mobhappy.com/blog1/2007/07/03/text-my-t-shirt/#comment-105690 These look great! Just ordered one and am waiting to see how it works. It's an awesome idea! These look great! Just ordered one and am waiting to see how it works. It’s an awesome idea!

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