AdMob picked up the winner of The Innovative Business Model Award in the Meffys last night in Monte Carlo, fighting off tough competition from 3 UK, Amobee, Muzicall and MX Telecom.
My acceptance speech was intentionally short, consisting of “Thank you” mainly as a protest against a previous speaker (who shall remain nameless) who insisted on reading a prepared speech plugging the product that had just won an award. He doggedly continued despite the slow hand clapping, jeers and get-him-off’s that slowly erupted.
I mean, there’s a time and place for everything and this crowd wanted to finish and get partying.
Of course, the thank you applied to all the publishers, advertisers and AdMobians, without which all this wouldn’t have been possible, my Mum and …..
Seriously though, it was great to win an award and if you had anything to do with the voting, thanks very much indeed.
And, does anyone know where all the taxis of Monte Carlo are hiding? I haven’t seen one.





There are, apparently, only 50 taxis in Monte Carlo…
[...] I’ve been told that we’ve won the Innovative Business Model Award at the Meffys this year. Which I find somewhat amusing, cause I keep having these flashbacks to 2000 when I was working at Goto.com on exactly the same business model applied online instead of in mobile. But I suppose applying an idea in a new area is a kind of innovation. [...]
Hi Russell,
Can’t you just thumb a lift from a passing Ferrari….
Simon
Meffy’s, what a joke. MEF, really, what is the value?
Hi Leo - can you expand a little? In other words, why do you think this?
Would help the debate
Russell
Congrats!
Hey, I’m going to be in London visiting the Bebo UK office in a few short weeks. Are you around there these days? If so would love to meet up if you’ve got some free time… last time I saw you was over a beer or three at Mobile Monday Silicon Valley… Cheers,
Jordy
Great job Russell…look forward to getting some UK clients on board the AdMob train!
Russell,
once again congratulations for wining ‘The Innovative Business Model Award’ 2007 at the Mobile Entertainment Market! I look forward to “maximising our money-making opportunities” :o)
Cheers
Maciej
Hey Russell,
Congrats on the MEFFY. Yet another nice validation of the innovation you guys are bringing to market.
[...] In the evening I visit the Meffys Gala Dinner & Awards Ceremony in the Fairmont Hotel in Monte Carlo. We had an invitation to join the admob table, which I shared together with Russell (admob), Ivanka (admob), Marcus (Peperoni), Jim (MobiAdNews), Jack (AMV, Blue Stream Mobile), Dan (AMV, Blue Stream Mobile), Hervé (abphone.com) and Sabine, (gofresh, my favorite copycat). I had a great chat with Jim about the development of the mobile ad market, but it was also interesting to hear about the challenges of Blue Stream Mobile. And the big surprise was admob wining ‘The Innovative Business Model Award’! Read about the unforgettable impressions on Russells blog :o) [...]