Well, answering my own question in my previous post of identifying an “honest-to-goodness nice LBS application” (the segue* only just occurred to me - honest!), this seems to be such a thing - a Spot the Bull competition for mobile operator, Orange in the UK.

Put together by bleeding edge new media agency, Poke, the promotion is really just a pretty cool way of giving away a bunch of tickets for the legendary Glasto. Or Glastonbury Festival of Contemporary Performing Arts, as it likes to be known these days.

It works very simply:

Putting a GPS enabled cow in a field (it turned out to be a bull later so we could turn the name into a tabloid-friendly pun)

Showing its position live on the internet, along with webcams

Whoever guesses where the bull is going to be at a certain time of day will win tickets

You can enter here.

And if you’re still looking for a sinister twist - the promotion is run in consultation with The Royal Society for the Prevention of Cruelty to Animals. Ahhhh.

*PS I learned in writing this that what I thought was written “segway” as in ”any smooth, uninterrupted transition from one thing to another” is actually written “segue”, though the pronunciation is still “seg-wey”. Much beloved by broadcasters (especially on the radio), it’s got nothing to do with that scooter thingy. Just thought you might be interested if you didn’t know.

—–>Follow us on Twitter too: @russellbuckley and @caaarlo