Comments on: How People Use Mobile Search http://mobhappy.com/blog1/2007/05/02/how-people-use-mobile-search/ Russell Buckley and Carlo Longino on mobile technology. Tue, 31 Jan 2012 19:56:58 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: frase augurio pensione http://mobhappy.com/blog1/2007/05/02/how-people-use-mobile-search/comment-page-1/#comment-102373 frase augurio pensione Thu, 10 May 2007 05:56:11 +0000 http://mobhappy.com/blog1/2007/05/02/how-people-use-mobile-search/#comment-102373 <strong>frase augurio pensione...</strong> How People Use Mobile Search... frase augurio pensione…

How People Use Mobile Search…

]]> By: Jordy Mont-Reynaud http://mobhappy.com/blog1/2007/05/02/how-people-use-mobile-search/comment-page-1/#comment-102270 Jordy Mont-Reynaud Thu, 03 May 2007 05:34:51 +0000 http://mobhappy.com/blog1/2007/05/02/how-people-use-mobile-search/#comment-102270 From the survey details (http://www.icrossing.com/press_releases/?press_release=icrossing_mobile_search) "Screening criteria for the survey included respondents who: * Have household income greater than $35,000 annually * Own a wireless device * Use the mobile Web at least once per month" 30% of mobile users access the Internet on their mobile device?! Wow, that really is a high percentage... except when the entire survey base is pre-screened to include only those who use the mobile web. I'm actually surprised the number isn't 100%! ;) So I don't really buy that first stat. However, the other finding I think is a lot more relevant (and believable) -- that in mobile people tend to go from non-users to heavy users rapidly. Just get 'em past the initial usability challenges and they'll be hooked! From the survey details (http://www.icrossing.com/press_releases/?press_release=icrossing_mobile_search)

“Screening criteria for the survey included respondents who:

* Have household income greater than $35,000 annually
* Own a wireless device
* Use the mobile Web at least once per month”

30% of mobile users access the Internet on their mobile device?! Wow, that really is a high percentage… except when the entire survey base is pre-screened to include only those who use the mobile web. I’m actually surprised the number isn’t 100%! ;)

So I don’t really buy that first stat. However, the other finding I think is a lot more relevant (and believable) — that in mobile people tend to go from non-users to heavy users rapidly. Just get ‘em past the initial usability challenges and they’ll be hooked!

]]> By: Small Surfaces - Mobile search habits in USA http://mobhappy.com/blog1/2007/05/02/how-people-use-mobile-search/comment-page-1/#comment-102268 Small Surfaces - Mobile search habits in USA Wed, 02 May 2007 21:49:09 +0000 http://mobhappy.com/blog1/2007/05/02/how-people-use-mobile-search/#comment-102268 [...] Link: How People Use Mobile Search at MobHappy (mobhappy.com) [...] [...] Link: How People Use Mobile Search at MobHappy (mobhappy.com) [...]

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