More than a year ago, PayPal Mobile launched to great fanfare. As I noted at the time, it seemed a bit odd that they’d focus on person-to-person and physical goods payments and ignore mobile content completely. Now, some 15 months later, PayPal Mobile remains pretty invisible — as does any PayPal offering geared towards mobile [...]
Archive | May, 2007
Spot the Bull
Well, answering my own question in my previous post¬†of identifying an “honest-to-goodness nice LBS application” (the segue* only just occurred to me – honest!), this seems to be such a thing – a Spot the Bull competition for mobile operator, Orange in the UK.
Put together by bleeding edge new media agency, Poke, the promotion is really [...]
Location Based Sinisters
I’m¬†a long time fan of Location Based Services and it’s pretty hard to keep the faith – a bit like supporting a long struggling sports team, who despite occasional flashes of promise, consistently disappoint. And when¬†an LBS service is launched, they’re often used for something dark and despicable like employee geofencing¬†or services that I’m afraid [...]
MeM 2007
June 5th and 6th sees the annual MeM event hit Monte Carlo, with an excellent line up of 135 speakers and 100 or so exhibitors.
The highlight of the event is the annual Meffys Gala Awards, where a little outfit called AdMob has been nominated for the Most Innovative Business Model. Fingers crossed.
If you’re planning to be at [...]
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Microsoft’s Break Up
No, not that sort of Break Up. They’ve launched a new video¬†in the last few days that encapsulates really very, very nicely what’s wrong with “old marketing” in 2 minutes and 6 seconds. Well worth a look.
The film shows lunch¬†between the old school advertiser and today’s “consumer”, concluding in the consumer rejecting all the advertisers’ [...]
How To Boost Your Handset Margins
For the past several quarters, analysts have kept close watch on Nokia’s handset margins and their average selling prices, as they get squeezed by the huge amounts of low-cost devices the company sells in emerging markets. The company’s effectively managed these concerns thus far, thanks to its economies of scale and other factors. Still, higher [...]
Carnival 74 At Martin’s Mobile Technology Page
Martin Sauter’s got the 74th installment of the Carnival of the Mobilists over at his blog, so be sure and check it out.
—–>Follow us on Twitter too: @russellbuckley and @caaarlo
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Location Based Marketing White Paper
Many of you have asked for my free White Paper on Location Based Marketing over the years and the feedback has been always very positive. It was primarily based on my experiences at ZagMe, running 1500 LBM campaigns to 85,000 opted-in users in the UK and it’s still the largest experiment (that I know about) [...]
Demo Night at MoMoMu
June 4th sees Demo Night¬†come to¬†Mobile Monday in Munich and we’ll be getting a big crowd if past events are anything to go by.
Drop me a line if your company would like to participate. You don’t need to be German or anything (it’s held in English anyway), but just have something capable of being demo’d [...]
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Wisdom of the Footie Crowd
MyFootBallClub¬†¬†(via Springwise) is a rather brilliant idea that could just work, admittedly with a bit of a¬†following wind. You sign up, pledging to give ¬£35 (about $70) when requested. Then, when 50,000 fellow enthusiasts have joined too, they’ll buy an English football club, or soccer club, to you Americans.
The ¬£1.75 million clearly isn’t going to [...]
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