Archive | May, 2007

Google Checkout Now Supports WAP

More than a year ago, PayPal Mobile launched to great fanfare. As I noted at the time, it seemed a bit odd that they’d focus on person-to-person and physical goods payments and ignore mobile content completely. Now, some 15 months later, PayPal Mobile remains pretty invisible — as does any PayPal offering geared towards mobile […]

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Spot the Bull

Spot the Bull

Well, answering my own question in my previous post¬†of identifying an “honest-to-goodness nice LBS application” (the segue* only just occurred to me – honest!), this seems to be such a thing – a Spot the Bull competition for mobile operator, Orange in the UK. Put together by bleeding edge new media¬†agency, Poke, the promotion is […]

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Location Based Sinisters

I’m¬†a long time fan of Location Based Services and it’s pretty hard to keep the faith – a bit like supporting a long struggling sports team, who despite occasional flashes of promise, consistently disappoint. And when¬†an LBS service is launched, they’re often used for something dark and despicable like employee geofencing¬†or services that I’m afraid […]

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MeM 2007

June 5th and 6th sees¬†the annual MeM event hit Monte Carlo, with an excellent line up of 135 speakers and 100 or so exhibitors. The highlight of the event is the annual Meffys Gala Awards, where a little outfit called AdMob has been nominated for the Most Innovative Business Model.¬†Fingers crossed. If you’re planning to […]

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Microsoft’s Break Up

No, not that sort of Break Up. They’ve launched a new video¬†in the last few days that encapsulates really very, very nicely what’s wrong with “old marketing” in 2 minutes and 6 seconds. Well worth a look. The film shows lunch¬†between the old school advertiser and today’s “consumer”, concluding in the consumer rejecting all the […]

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