Comments on: Mr Bean Goes Mobile http://mobhappy.com/blog1/2007/03/27/mr-bean-goes-mobile/ Russell Buckley and Carlo Longino on mobile technology. Tue, 20 Jul 2010 10:16:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Rainer http://mobhappy.com/blog1/2007/03/27/mr-bean-goes-mobile/comment-page-1/#comment-101308 Rainer Thu, 29 Mar 2007 07:24:42 +0000 http://mobhappy.com/blog1/2007/03/27/mr-bean-goes-mobile/#comment-101308 I wouldn't see pricing as the hindering factor for that methodology. (Some operators are in fact beginning to charge an MMS at the same price as an SMS.) However, I also agree that it's the error rate that makes or breaks this system: If people try it for the first time and get content thats totally unrelated to the picture they just snapped - just because the system returned a reasonably close match with the wrong reference image in the database - they probably won't try it again. QR codes might be more robust here. I wouldn’t see pricing as the hindering factor for that methodology. (Some operators are in fact beginning to charge an MMS at the same price as an SMS.) However, I also agree that it’s the error rate that makes or breaks this system: If people try it for the first time and get content thats totally unrelated to the picture they just snapped – just because the system returned a reasonably close match with the wrong reference image in the database – they probably won’t try it again. QR codes might be more robust here.

]]> By: Paul http://mobhappy.com/blog1/2007/03/27/mr-bean-goes-mobile/comment-page-1/#comment-101300 Paul Wed, 28 Mar 2007 13:31:00 +0000 http://mobhappy.com/blog1/2007/03/27/mr-bean-goes-mobile/#comment-101300 My concern over this methodology is that is quite expensive for the consumer and I would like to know the accuracy rates in terms of submissions vs successful identification. I think QR codes are part of the answer but I also think that they can be improved e.g http://blogs.forum.nokia.com/view_entry.html?id=450. Furthe,r NFC/RFID will also have a place and indeed provide and innovative distribution mechanism as will some form of virtual geotagging. I guess the bottom line is that we are still evolving and as with most things in mobile there is no definitive answer My concern over this methodology is that is quite expensive for the consumer and I would like to know the accuracy rates in terms of submissions vs successful identification.

I think QR codes are part of the answer but I also think that they can be improved e.g http://blogs.forum.nokia.com/view_entry.html?id=450. Furthe,r NFC/RFID will also have a place and indeed provide and innovative distribution mechanism as will some form of virtual geotagging. I guess the bottom line is that we are still evolving and as with most things in mobile there is no definitive answer

]]> By: Roger http://mobhappy.com/blog1/2007/03/27/mr-bean-goes-mobile/comment-page-1/#comment-101267 Roger Tue, 27 Mar 2007 19:44:18 +0000 http://mobhappy.com/blog1/2007/03/27/mr-bean-goes-mobile/#comment-101267 Ok, I am a convert and a QR code preacher too, so take my words as biased as you want. But I guess, I also studied people a lot using our services and I somehow feel where the MMS fits and where it doesn't. I think that there are many ways to get mobile content and the more they are the better it is. However, if I use a simple SMS , I get a cheaper and faster response channel than if I have to send an expensive MMS. The comparison in adoption of SMS and MMS is quite telling. Interestingly people still take a lot of photographs, but they rarely send them; whereas - at the same time- they send a lot of SMS . And if the image cannot be recognized as promised users will probably not try over and over again. With QR Codes, the resolution happens on the phone itself at no cost for the user. And now that Nokia starts putting QR Code Readers in the N93 and N95, I guess all this will accelerate pretty fast. Ok, I am a convert and a QR code preacher too, so take my words as biased as you want. But I guess, I also studied people a lot using our services and I somehow feel where the MMS fits and where it doesn’t.

I think that there are many ways to get mobile content and the more they are the better it is. However, if I use a simple SMS , I get a cheaper and faster response channel than if I have to send an expensive MMS. The comparison in adoption of SMS and MMS is quite telling. Interestingly people still take a lot of photographs, but they rarely send them; whereas – at the same time- they send a lot of SMS . And if the image cannot be recognized as promised users will probably not try over and over again.

With QR Codes, the resolution happens on the phone itself at no cost for the user.
And now that Nokia starts putting QR Code Readers in the N93 and N95, I guess all this will accelerate pretty fast.

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