Archive | March, 2007

Sleepless in San Francisco

It’s 4 in the morning in San Fransisco and I’m wide awake and jet lagged. So, what better moment to share a bunch of news with you. In no particular order: Podcasting You can listen to Cameron Reilly’s Podcast¬†chat with me over at G’Day World. It was great to do as Cam produces my favourite […]

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Mr bean.jpg

Mr Bean Goes Mobile

Scott Seaborn (no, that’s not his picture) writes to tell us about a new marketing channel his company, Magnet Harlequin, has developed. Snap Happy (no relation to MobHappy) allows people to take a photo with their mobile of a specific item and MMS it into a central number. In this case, the item is the […]

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Coke Plans Massive Online Loyalty Promotion

Coke Plans Massive Online Loyalty Promotion

Coke has appointed my alma mater (OK, it was a long time ago), Carlson Marketing¬†to run a massive online loyalty programme aimed at teens. The idea is that kids collect some form of currency from Coke products, which¬†are redeemable against purchases from affiliated brands, via the supporting website. While no real details are available, I’d […]

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New Symbian Version 9.5 Out On Monday

Some pre-CTIA news for you: On Monday, Symbian is going to announce version 9.5 of its eponymous operating system, featuring several improvements over previous versions. Updates include changes to make the OS more memory, processor and power efficient, meaning it can run on less expensive and less powerful devices; new interfaces for features like digital […]

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We Hate Mobile Advertising

We Hate Mobile Advertising

eMarketer reports on a survey by Harris Interactive¬†that suggests that¬†users don’t want mobile advertising, unless they’re paid (or otherwise incentivised) to receive it. In fact, the majority (90%) were “not at all interested” in the idea with just over 1/3 being agreeable to being paid in some way to get them. Let’s leave aside the […]

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