MuMoMo Launches with 180

Monday night saw the launch of MuMoMo, or Munich Mobile Monday, which is actually the largest gathering of Mondayists I’ve ever been to, with about 180 people attending. 

We had a great line up of 6 speakers for this one-off special occasion with a mega-party afterwards open to the public, complete with DJs playing cool vibes, or whatever they call vibes these days. 

I was acting as Master of Ceremonies, a new role for me and more difficult than it looks actually. It’s like trying to herd a school of fish towards a fishing net, when you don’t swim very well and you don’t have diving equipment. Still, I managed to bring the gig in on time, so that’s a new string to my bow. 

You can download the presentations here, but speakers were: 

Teppo Paavola of Nokia Research, who gave a great presentation about the way the industry was going, from the Nokia point of view anyway. His new phone had no less than 7 radio devices built in and GPS. Can it be that LBS is finally arriving this year? He also managed to deal terribly diplomatically with what he thought of the iPhone, when asked a question from the floor. 

Next up, Klaus Menhorn gave M:Metrics’ normal incisive¬† analysis of what‚Äôs really happening in mobile. M:Metrics plug into various operators‚Äô mobile phone users in key European markets and the US, to monitor exactly how they use their mobile phones. Since this is real data, not an interpretation of what *might* be happening, it‚Äôs Grade 1 stuff, especially for a data junkie like me.¬†

Henning Ralf of Icon Mobile, a leading design and technology company looked at some key trends in mobile. This one is hard to encapsulate in a sentence, but definitely worth a look at the slides. Especially interesting was the fact that peer-to-peer communication is still what phones do best, albeit not just by voice these days.

After the break, we had Mikko¬†Saarelainen of itsmy, who also organised the party afterwards, talked about User Generated Content when it’s applied to mobile, or MugCon, as I call it. He showed the main ways that users were engaging with the portal, with messaging being by far and away the most important, by a factor of at least 7 times. This is all based on the approximately 100 million page views they get every month, so it‚Äôs a statistically significant number.

Bastian Lehmann followed from Refresh Mobile, a buy out from T-Mobile, who I’ve written about before on MobHappy and I think is very cool. It’s a Java download (no doubt, to the delight of sponsors, Sun), which then gives you a magazine from leading media properties from the FT to GQ. In essence, this turns Java into an off-line browser, with navigation instant and where you never loose the connection. 

I’m not sure where Mobizines go next as speeds increase, connections are more reliable and boosters introduced into inaccessible areas like the London Underground. But they have loads of time to work that conundrum out and continue to go from strength to strength. 

Finally, my colleague, Andy Smith, our UK Sales Director joined us to talk about AdMob and explain why mobile advertising is opening up new opportunities for brands and content owners alike. Andy also ran AdMob’s increasingly famous live campaign, where we create a global advertising campaign in front of the audience and run live. We only spend $10, but it just goes in a matter of seconds – causing a few gasps from the audience. A bit like a magic trick really! 

In the networking session afterwards, I met some cool people from companies like Microsoft, Strategy Analytics, Peperoni – Germany’s other MugCon giant. Not forgetting, the lovely Petra from Jamba and Lisa from Return2Sender, one of Ireland’s leading mobile agencies, who had come over specially for the event.

Thanks to the sponsors Sun Microsystems, O2, Refresh and a little outfit called AdMob for sponsoring it. And thank you also to GoFresh and itsmy for organising the party and venue. Also, fellow MuMoMo founders and organisers, Daniel Melter, Harald Mueller and Christian Ehl. Great job, people! 

Finally, if you attended the MuMoMo, make sure you book early for the next one, as the venue is unlikely to be as big. If you registered to attend and didn’t turn up – shame on you and please don’t do it again, or we won’t let you register next time. Don’t think I’m joking.

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