Comments on: Accept Connection From “More Bluespamming Debate”? http://mobhappy.com/blog1/2007/01/30/accept-connection-from-more-bluespamming-debate/ Russell Buckley and Carlo Longino on mobile technology. Fri, 05 Sep 2008 10:53:47 +0000 http://wordpress.org/?v=2.6 By: Tim Trent http://mobhappy.com/blog1/2007/01/30/accept-connection-from-more-bluespamming-debate/#comment-101825 Tim Trent Wed, 18 Apr 2007 12:21:49 +0000 http://mobhappy.com/blog1/2007/01/30/accept-connection-from-more-bluespamming-debate/#comment-101825 I'm somewhat new to the arena of Bluespam, but can say with feeling that I hate and despise it intellectually and emotionally. I do not want to receive it as a phone user, though must keep bluetooth switched on for my car kit. As a marketing person I cannot see why I would want to spam people. I suppose it's cheaper than the man with the "Massive Golf Sale" board, but far more aggravating. Emotionally I want to visit the advertiser who spams me, but mainly to take up their time with thumping their table with my fist. HSBC and Nissan have, advertising unseen, put me off being a customer of either, just because they are deploying it! I'm quite heartened by the offering from Terimobile that has a predefined opt in to the marketing message. It means the non bluetooth message must be very strong, and that only those who are receptive will receive it. I'm tracking on my own blog the response I expect to get from the UK Information Commissioner confirming their guidance note that Bluespam is unlawful under the PECR. It's interesting that the ASA and the DMA both say "not our bailiwick", and that each thus appears not to understand the issues. I’m somewhat new to the arena of Bluespam, but can say with feeling that I hate and despise it intellectually and emotionally.

I do not want to receive it as a phone user, though must keep bluetooth switched on for my car kit.

As a marketing person I cannot see why I would want to spam people. I suppose it’s cheaper than the man with the “Massive Golf Sale” board, but far more aggravating. Emotionally I want to visit the advertiser who spams me, but mainly to take up their time with thumping their table with my fist.

HSBC and Nissan have, advertising unseen, put me off being a customer of either, just because they are deploying it!

I’m quite heartened by the offering from Terimobile that has a predefined opt in to the marketing message. It means the non bluetooth message must be very strong, and that only those who are receptive will receive it.

I’m tracking on my own blog the response I expect to get from the UK Information Commissioner confirming their guidance note that Bluespam is unlawful under the PECR. It’s interesting that the ASA and the DMA both say “not our bailiwick”, and that each thus appears not to understand the issues.

]]> By: Reach Students blog » Blog Archive » Bluetooth proximity marketing http://mobhappy.com/blog1/2007/01/30/accept-connection-from-more-bluespamming-debate/#comment-100108 Reach Students blog » Blog Archive » Bluetooth proximity marketing Fri, 02 Mar 2007 12:44:53 +0000 http://mobhappy.com/blog1/2007/01/30/accept-connection-from-more-bluespamming-debate/#comment-100108 [...] Some say this sort of thing is as bad as email spam: http://mobhappy.com/blog1/2007/01/30/accept-connection-from-more-bluespamming-debate/ [...] [...] Some say this sort of thing is as bad as email spam: http://mobhappy.com/blog1/2007/01/30/accept-connection-from-more-bluespamming-debate/ [...]

]]> By: Steve Hornby http://mobhappy.com/blog1/2007/01/30/accept-connection-from-more-bluespamming-debate/#comment-99969 Steve Hornby Sat, 17 Feb 2007 04:24:16 +0000 http://mobhappy.com/blog1/2007/01/30/accept-connection-from-more-bluespamming-debate/#comment-99969 Bluetooth firms must employ best practices in this area. There are companies like ProximityMedia who are well versed in the area of best practices when it comes to Bluetooth Marketing and then there are the rest. Those getting involved should make sure the companies they partner with are dealing with this issue. The one thing that separates marketers from spammers is whether or not they use best practices. Colby Fede, a principal with ProximityMedia, a Bluetooth Marketing firm gave our group a 10 minute lecture via conference on how ProximityMedia employs best practices in their business. Bluetooth firms must employ best practices in this area. There are companies like ProximityMedia who are well versed in the area of best practices when it comes to Bluetooth Marketing and then there are the rest. Those getting involved should make sure the companies they partner with are dealing with this issue. The one thing that separates marketers from spammers is whether or not they use best practices. Colby Fede, a principal with ProximityMedia, a Bluetooth Marketing firm gave our group a 10 minute lecture via conference on how ProximityMedia employs best practices in their business.

]]> By: audiobook guy http://mobhappy.com/blog1/2007/01/30/accept-connection-from-more-bluespamming-debate/#comment-99832 audiobook guy Thu, 08 Feb 2007 13:51:24 +0000 http://mobhappy.com/blog1/2007/01/30/accept-connection-from-more-bluespamming-debate/#comment-99832 Whether sending marketing messages to any bluetooth enabled device within range is actually spam or not will, I am certain, fall outside the remit of local laws and bye-laws in almost every country in the world at this stage, simply because the idea itself is still pretty new. Also, the question of whether sending such messages by bluetooth is spam at all, is surely a question of context. It certainly doesn't seem that unreasonable that KLM would send such messages about flights to people in an airport, who are there to fly. Imagine if the crowd in a massive sports stadium received a warning message from the stadium owners about a bomb warning, or a fire erupting under the stands, telling them to get the heck out of there. Would that be spam, or a helpful public service? Context is vitally important. Whether sending marketing messages to any bluetooth enabled device within range is actually spam or not will, I am certain, fall outside the remit of local laws and bye-laws in almost every country in the world at this stage, simply because the idea itself is still pretty new.

Also, the question of whether sending such messages by bluetooth is spam at all, is surely a question of context. It certainly doesn’t seem that unreasonable that KLM would send such messages about flights to people in an airport, who are there to fly.

Imagine if the crowd in a massive sports stadium received a warning message from the stadium owners about a bomb warning, or a fire erupting under the stands, telling them to get the heck out of there. Would that be spam, or a helpful public service?

Context is vitally important.

]]> By: Alexander Martin http://mobhappy.com/blog1/2007/01/30/accept-connection-from-more-bluespamming-debate/#comment-99637 Alexander Martin Tue, 30 Jan 2007 12:49:31 +0000 http://mobhappy.com/blog1/2007/01/30/accept-connection-from-more-bluespamming-debate/#comment-99637 The question on if bluetooth marketing is spam or not may be discussed with respect to local law. But it should be discussed from the users point of view also. In another project, where I am involved in, a Java program containing the menu of 15 different refectories for 14 days in advance is pushed to mobile phones at a central refectory. This service is advertised in the student union's newspaper, on wallpapers, on their website. An acceptance rate of up to 40% suggests, that many students turn on Bluetooth in order to receive the program, surveys of the student union show positive remarks on the project. Therefore it is the content being pushed, that decides the value of a Bluetooth campaign. So I don't see *** 100x100 pixels image there, as Mcloed wrote. More detailed information are given on: http://openpr.com/news/11616/Bluetooth-Hotspot-sends-out-Menu-to-Mobile-Phones.html The question on if bluetooth marketing is spam or not may be discussed with respect to local law. But it should be discussed from the users point of view also.

In another project, where I am involved in, a Java program containing the menu of 15 different refectories for 14 days in advance is pushed to mobile phones at a central refectory. This service is advertised in the student union’s newspaper, on wallpapers, on their website. An acceptance rate of up to 40% suggests, that many students turn on Bluetooth in order to receive the program, surveys of the student union show positive remarks on the project.
Therefore it is the content being pushed, that decides the value of a Bluetooth campaign. So I don’t see *** 100×100 pixels image there, as Mcloed wrote.

More detailed information are given on:
http://openpr.com/news/11616/Bluetooth-Hotspot-sends-out-Menu-to-Mobile-Phones.html

]]> By: www.hypernarrative.com / Wilbert Baan / v. 3.5 » Bluespamming http://mobhappy.com/blog1/2007/01/30/accept-connection-from-more-bluespamming-debate/#comment-99630 www.hypernarrative.com / Wilbert Baan / v. 3.5 » Bluespamming Tue, 30 Jan 2007 08:00:50 +0000 http://mobhappy.com/blog1/2007/01/30/accept-connection-from-more-bluespamming-debate/#comment-99630 [...] Over at Mobhappy there are some interesting thoughts. The focus of this debate is moving to rapidly to regulation. This would be a shame, there are lots of cool things you can do with transmitting bluetooth. [...] [...] Over at Mobhappy there are some interesting thoughts. The focus of this debate is moving to rapidly to regulation. This would be a shame, there are lots of cool things you can do with transmitting bluetooth. [...]

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