Comments on: AdMob Hits One Billion http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/ Russell Buckley and Carlo Longino on mobile technology. Sun, 23 Nov 2008 15:32:13 +0000 http://wordpress.org/?v=2.6 By: Mobilists - Best of 2006! at m-trends.org http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99861 Mobilists - Best of 2006! at m-trends.org Sat, 10 Feb 2007 12:05:07 +0000 http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99861 [...] Russell Buckley finally posted his long awaited Carnival of the Mobilists Post of the Year nominations. He has been extremely busy lately counting the ads coming in at AdMob, undoubtly one of ‘the’ mobile succes stories from last year. Next to that Russell says it was a really, really hard post to write: “I’ve been chopping and changing things for a month now and it’s finally time to get it posted before we embark on 3GSM madness.” And more: As you (hopefully) know, the Carnival of the Mobilists is a weekly celebration of the best writing about mobile from around the world. This post brings you the best writing of the year and is therefore definitely worth reading in full and voting on your favourite one. Voting details at the end, but please don’t forget to vote. [...] [...] Russell Buckley finally posted his long awaited Carnival of the Mobilists Post of the Year nominations. He has been extremely busy lately counting the ads coming in at AdMob, undoubtly one of ‘the’ mobile succes stories from last year. Next to that Russell says it was a really, really hard post to write: “I’ve been chopping and changing things for a month now and it’s finally time to get it posted before we embark on 3GSM madness.” And more: As you (hopefully) know, the Carnival of the Mobilists is a weekly celebration of the best writing about mobile from around the world. This post brings you the best writing of the year and is therefore definitely worth reading in full and voting on your favourite one. Voting details at the end, but please don’t forget to vote. [...]

]]> By: Russell Buckley http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99743 Russell Buckley Mon, 05 Feb 2007 07:02:28 +0000 http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99743 Thanks to everyone for the kind words. Charles, the AdMob platform allows advertisers to target by country (and handset make and capability). So the question about attractiveness of Romanians, isn't really that important. However, based on our stats, many advertisers are choosing to address the Romanian market, though by no means all. The same thing applies about possible skew of the type of sites that we partner with. We're really not claiming to be representative of the whole market, although we're not actively targeting specific segments. If anything though, the bias would be towards English language sites. However, the stats we can churn out are based on a lot of page views and while operators continue to be cagey about disclosing their usage stats, AdMob can probably provide the most accurate glimpse of mobile web usage available. It's not perfect, but most would accept that the insight is better than no insight at all. Russell Thanks to everyone for the kind words.

Charles, the AdMob platform allows advertisers to target by country (and handset make and capability). So the question about attractiveness of Romanians, isn’t really that important. However, based on our stats, many advertisers are choosing to address the Romanian market, though by no means all.

The same thing applies about possible skew of the type of sites that we partner with. We’re really not claiming to be representative of the whole market, although we’re not actively targeting specific segments. If anything though, the bias would be towards English language sites.

However, the stats we can churn out are based on a lot of page views and while operators continue to be cagey about disclosing their usage stats, AdMob can probably provide the most accurate glimpse of mobile web usage available. It’s not perfect, but most would accept that the insight is better than no insight at all.

Russell

]]> By: charles http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99703 charles Sat, 03 Feb 2007 07:28:25 +0000 http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99703 i'm surprised that romania is the 5th largest demographic. surely that's not representative of worldwide mobile content use? is there a significant skew due to the sites that admob partners with? how interesting are romanian consumers to most advertisers? i’m surprised that romania is the 5th largest demographic. surely that’s not representative of worldwide mobile content use? is there a significant skew due to the sites that admob partners with? how interesting are romanian consumers to most advertisers?

]]> By: Dino Joannides http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99696 Dino Joannides Sat, 03 Feb 2007 00:11:17 +0000 http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99696 Well done Admob ! Very interesting post and I’m getting a strong sense of deja vu in terms of what happened during the development of online advertising/marketing. Well done Admob !

Very interesting post and I’m getting a strong sense of deja vu in terms of what happened during the development of online advertising/marketing.

]]> By: Dino Joannides http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99695 Dino Joannides Sat, 03 Feb 2007 00:06:37 +0000 http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99695 Well done Admob ! Very interesting post and I'm getting a strong sense of deja vu in terms of what happened during the development of online advertising/marketing. Well done Admob !

Very interesting post and I’m getting a strong sense of deja vu in terms of what happened during the development of online advertising/marketing.

]]> By: Rajan http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99687 Rajan Thu, 01 Feb 2007 19:25:28 +0000 http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99687 Congragulations ! on the great feat achieved. ! The number from India surprises me the most, I co-ordinate the bangalore chapter of MoMo and I track the mobile space in India quite religiosly. I have spoken to a lot and lot of people and I find that most people never use GPRS. But looks like I am certainly well informed the real happenings. Rajan Congragulations ! on the great feat achieved. !

The number from India surprises me the most, I co-ordinate the bangalore chapter of MoMo and I track the mobile space in India quite religiosly. I have spoken to a lot and lot of people and I find that most people never use GPRS. But looks like I am certainly well informed the real happenings.

Rajan

]]> By: MyPhoneRocks dot com » Look who’s number one http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99686 MyPhoneRocks dot com » Look who’s number one Thu, 01 Feb 2007 19:01:02 +0000 http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99686 [...] Now, for the real post. I popped over to Mobhappy today just to see what I’ve been missing since I haven’t stopped by in a while. Looks like AdMob hit their 1 billionth mobile ad. That’s great, but the real story, and more importantly, they shared some of their statistics and guess who their number one phone company was. That’s right, it was Nokia with a crushing lead. But are you really surprised. Here’s the numbers. [...] [...] Now, for the real post. I popped over to Mobhappy today just to see what I’ve been missing since I haven’t stopped by in a while. Looks like AdMob hit their 1 billionth mobile ad. That’s great, but the real story, and more importantly, they shared some of their statistics and guess who their number one phone company was. That’s right, it was Nokia with a crushing lead. But are you really surprised. Here’s the numbers. [...]

]]> By: Tomi Ahonen http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99683 Tomi Ahonen Thu, 01 Feb 2007 02:00:31 +0000 http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99683 Congratulations AdMob ! A very impressive growth rate. I have been saying 2007 is the year of mAd. Looks like you are on a big winner.... Tomi Ahonen :-) Congratulations AdMob ! A very impressive growth rate. I have been saying 2007 is the year of mAd. Looks like you are on a big winner….

Tomi Ahonen :-)

]]> By: Text To Screen » Blog Archive » AdMob knocks up a BILLION ad impressions http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99625 Text To Screen » Blog Archive » AdMob knocks up a BILLION ad impressions Mon, 29 Jan 2007 22:05:04 +0000 http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99625 [...] They’re not just pretty faces over at AdMob. Have a read of Russell’s break down here. It’s rather stimulating information and gives a super insight into just what markets are moving in terms of mobile web browsing. [...] [...] They’re not just pretty faces over at AdMob. Have a read of Russell’s break down here. It’s rather stimulating information and gives a super insight into just what markets are moving in terms of mobile web browsing. [...]

]]> By: Andy Moore http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99617 Andy Moore Mon, 29 Jan 2007 13:48:22 +0000 http://mobhappy.com/blog1/2007/01/29/admob-hits-one-billion/#comment-99617 Fantastic news, congratulations! We've used AbMob for a while on our site now and it's sweet. Much respect to the team for putting it together and making it such a success! It would be nice for me to be able to refer other mobile site owners to it and get a little kickback on what they spend or earn. I tell people it's great anyway. Your figures there for handset usage are very different from ours: 1 SONYERICSSONK800I 2 SAMSUNG-SGH-D500 3 SAMSUNG-SGH-D600 4 SEC-SGHE900 5 SONYERICSSONW810I 6 SAMSUNG-SGH-D900 7 SAMSUNG-SGH-E370 8 SONYERICSSONK750I 9 SAMSUNG-SGH-D600E 10 SONYERICSSONW810I That's based on orders from the last 30 days - I've surprised / concerned to not see Nokia or Motorola in our top 10. Fantastic news, congratulations! We’ve used AbMob for a while on our site now and it’s sweet. Much respect to the team for putting it together and making it such a success!

It would be nice for me to be able to refer other mobile site owners to it and get a little kickback on what they spend or earn. I tell people it’s great anyway.

Your figures there for handset usage are very different from ours:

1 SONYERICSSONK800I
2 SAMSUNG-SGH-D500
3 SAMSUNG-SGH-D600
4 SEC-SGHE900
5 SONYERICSSONW810I
6 SAMSUNG-SGH-D900
7 SAMSUNG-SGH-E370
8 SONYERICSSONK750I
9 SAMSUNG-SGH-D600E
10 SONYERICSSONW810I

That’s based on orders from the last 30 days - I’ve surprised / concerned to not see Nokia or Motorola in our top 10.

]]>