MobileMonday was launched in Germany last night, with over 120 people attending the spectacular venue high above the Duesseldorf evening skyline.

I was one of the speakers and uniquely, I was also a founder and a sponsor, so was very privileged! I spoke about what’s happening in the mobile web and Admob’s role in it, as well as running a live, global campaign, which is always impressive …. if it works. Despite the fact that live demos are less likely to work, the larger the audience, I’m pleased to say that web, browser and our plafform worked in perfect combination.

Other speakers included Ajit Jaokar and Carsten Schwertfeger of Vodafone, ably MC’d by Ossie Urchs.

Dr Alexander Lautz of T-Mobile also gave a speech and I was very encouraged about how quickly the German mobile web is growing and how much operators were open with information, in comparison to their UK counterparts. 43.1% of Germans browse the mobile web already (that’s distinct from those who use it to download content). Both Vodafone and T-Mobile have over 1,000,000 subscribers to their fixed price browsing packages already, which range from €5 to a more hefty €50 for unlimited data to your PC and mobile.

T-Mobile have also launched a multiple SIM card product recently, which I’ve wondered for a long time why no one does this. This allows you to put a duplicate SIM in several phones, PDAs, Blackberries etc and to answer calls on whichever device you have that’s convenient. Obviously, if you answer a call on one device, the others stop ringing. You also get one bill for all your mobile usage. 

This seems to be catering for exactly what consumers want, rather than what’s easy for the operator to deliver and I’m sure this kind of package will be more widespread soon.

T-Mobile also made available a full list of top mobile web sites, which is a distinct contrast to what the MDA supplies on its website, as we discussed a few weeks back.

So, the state of German mobility is very healthy, vibrant and exciting and I’m looking forward to the next event in Munich on 5^th February. Book now, or you won’t get in.