Comments on: Vodafone Chief Predicts Flat Rate Pricing http://mobhappy.com/blog1/2006/12/03/vodafone-chief-predicts-flat-rate-pricing/ Russell Buckley and Carlo Longino on mobile technology. Wed, 10 Mar 2010 15:31:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: SMS Text News » Arun reckons flate rate pricing is coming in a few years http://mobhappy.com/blog1/2006/12/03/vodafone-chief-predicts-flat-rate-pricing/comment-page-1/#comment-101742 SMS Text News » Arun reckons flate rate pricing is coming in a few years Tue, 10 Apr 2007 15:03:45 +0000 http://mobhappy.com/blog1/2006/12/03/vodafone-chief-predicts-flat-rate-pricing/#comment-101742 [...] Link: Vodafone Chief Predicts Flat Rate Pricing at MobHappy Rather an odd story in Friday‚Äôs London Evening Standard. Hard on the heels of 3‚Äôs announcement¬†on pricing for its X-Series, Arun Sarin, CEO of Vodafone ‚Äúpredicts‚Äù that flat rate monthly pricing would be the norm ‚Äúwithin a matter of years‚Äù. [...] [...] Link: Vodafone Chief Predicts Flat Rate Pricing at MobHappy Rather an odd story in Friday‚Äôs London Evening Standard. Hard on the heels of 3‚Äôs announcement¬†on pricing for its X-Series, Arun Sarin, CEO of Vodafone ‚Äúpredicts‚Äù that flat rate monthly pricing would be the norm ‚Äúwithin a matter of years‚Äù. [...]

]]> By: Chris http://mobhappy.com/blog1/2006/12/03/vodafone-chief-predicts-flat-rate-pricing/comment-page-1/#comment-64273 Chris Mon, 04 Dec 2006 11:11:41 +0000 http://mobhappy.com/blog1/2006/12/03/vodafone-chief-predicts-flat-rate-pricing/#comment-64273 Suspect the reason they are not going flat rate is that the operators are maximising their proifts at the early market stage - this is typical of any business that has semi-monopoly/significant market power - they'll sequeeze massive profits from the cash rich 25-50 year old ABC1's (using their company phones mostly I'd guess) until that model cracks and/or one or more competitor breaks from the pack and offers flat rate. Well this process has begun with Tmobile and 3 breaking away but these 'offers' are anything but unlimited with restrictions on VOIP and Instant Messaging. So the ops will squeeze consumers for maximum profit for as long as they can - but when someone actually offers a truly unlimited mobile tarriff then the game changes - that's when the rush to offer competing offers will begin. As a mobile advertising agency we can't wait...but we know when looking at UK internet pricing history i.e: Prestel (bloody expensive) > compuserve (premium) >aol (better) >'free broadband'(kinda free) that getting to Truly-Free took ten years. And several hundred thousand carphonewarehouse consumers would argue that their free broadband isn't really free at all when taking into account the calls to complain about the quality of service! Chris Suspect the reason they are not going flat rate is that the operators are maximising their proifts at the early market stage – this is typical of any business that has semi-monopoly/significant market power – they’ll sequeeze massive profits from the cash rich 25-50 year old ABC1’s (using their company phones mostly I’d guess) until that model cracks and/or one or more competitor breaks from the pack and offers flat rate. Well this process has begun with Tmobile and 3 breaking away but these ‘offers’ are anything but unlimited with restrictions on VOIP and Instant Messaging. So the ops will squeeze consumers for maximum profit for as long as they can – but when someone actually offers a truly unlimited mobile tarriff then the game changes – that’s when the rush to offer competing offers will begin. As a mobile advertising agency we can’t wait…but we know when looking at UK internet pricing history i.e: Prestel (bloody expensive) > compuserve (premium) >aol (better) >’free broadband’(kinda free) that getting to Truly-Free took ten years. And several hundred thousand carphonewarehouse consumers would argue that their free broadband isn’t really free at all when taking into account the calls to complain about the quality of service!

Chris

]]> By: Text To Screen » Blog Archive » Arun reckons flate rate pricing is coming in a few years http://mobhappy.com/blog1/2006/12/03/vodafone-chief-predicts-flat-rate-pricing/comment-page-1/#comment-63892 Text To Screen » Blog Archive » Arun reckons flate rate pricing is coming in a few years Sun, 03 Dec 2006 19:26:39 +0000 http://mobhappy.com/blog1/2006/12/03/vodafone-chief-predicts-flat-rate-pricing/#comment-63892 [...] Link: Vodafone Chief Predicts Flat Rate Pricing at MobHappy Rather an odd story in Friday‚Äôs London Evening Standard. Hard on the heels of 3‚Äôs announcement¬†on pricing for its X-Series, Arun Sarin, CEO of Vodafone ‚Äúpredicts‚Äù that flat rate monthly pricing would be the norm ‚Äúwithin a matter of years‚Äù. [...] [...] Link: Vodafone Chief Predicts Flat Rate Pricing at MobHappy Rather an odd story in Friday‚Äôs London Evening Standard. Hard on the heels of 3‚Äôs announcement¬†on pricing for its X-Series, Arun Sarin, CEO of Vodafone ‚Äúpredicts‚Äù that flat rate monthly pricing would be the norm ‚Äúwithin a matter of years‚Äù. [...]

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