Comments on: Daniel Taylor: Let’s Address The Industry’s Failures, Not Ignore Them http://mobhappy.com/blog1/2006/11/22/daniel-taylor-lets-address-the-industrys-failures-not-ignore-them/ Russell Buckley and Carlo Longino on mobile technology. Fri, 29 Aug 2008 17:34:15 +0000 http://wordpress.org/?v=2.6 By: PC Reviews » Blog Archive » is the price of data too high? http://mobhappy.com/blog1/2006/11/22/daniel-taylor-lets-address-the-industrys-failures-not-ignore-them/#comment-99461 PC Reviews » Blog Archive » is the price of data too high? Fri, 19 Jan 2007 11:49:39 +0000 http://mobhappy.com/blog1/2006/11/22/daniel-taylor-lets-address-the-industrys-failures-not-ignore-them/#comment-99461 [...] Reading what Daniel Taylor said over at Mobhappy, it made me think about how the consumers perceive these data and tone the voice of the companies behind such content down a bit so we can fully understand what’s going on. [...] [...] Reading what Daniel Taylor said over at Mobhappy, it made me think about how the consumers perceive these data and tone the voice of the companies behind such content down a bit so we can fully understand what’s going on. [...]

]]> By: » Is the price of data too high? » Blog Archive @ The Feedtext Blog http://mobhappy.com/blog1/2006/11/22/daniel-taylor-lets-address-the-industrys-failures-not-ignore-them/#comment-60529 » Is the price of data too high? » Blog Archive @ The Feedtext Blog Tue, 28 Nov 2006 11:24:46 +0000 http://mobhappy.com/blog1/2006/11/22/daniel-taylor-lets-address-the-industrys-failures-not-ignore-them/#comment-60529 [...] Reading what Daniel Taylor said over at Mobhappy, it made me think about how the consumers perceive these data and tone the voice of the companies behind such content down a bit so we can fully understand what’s going on. [...] [...] Reading what Daniel Taylor said over at Mobhappy, it made me think about how the consumers perceive these data and tone the voice of the companies behind such content down a bit so we can fully understand what’s going on. [...]

]]> By: Ian Wood http://mobhappy.com/blog1/2006/11/22/daniel-taylor-lets-address-the-industrys-failures-not-ignore-them/#comment-58328 Ian Wood Fri, 24 Nov 2006 16:41:35 +0000 http://mobhappy.com/blog1/2006/11/22/daniel-taylor-lets-address-the-industrys-failures-not-ignore-them/#comment-58328 The problem I have with all this is that we are looking at a very small pool. At this months MoMo in London Paul Goode from M:Metrics told us that the average balance on a pay as you go phone is less than £4. Now with over 60% of the users on Pay as you go that means that very few of the cutsomers on a network can even afford the reasonable fees of web and walk from t-mobile let alone the charges of Vodafone, Orange and O2. Looking at the way most use a phone on the tube I have to say that once I have removed the blackberry users, I see people texting and talking some are now listening to music on their phones. I do not see them using phones to surf. Before you shout that its UNDERGROUND, I take the metline which has good network coverage thanks to fact that its mainly overground. So at present the UK population are not going to consume data as I think that they are very much price sensitive. It has nothing to do with the content it has everything to do with the fact that people preceive data as being very expensive. On the enterprise side, I see the issue as being one of limited systems integration, Having recently attended the Orange Business Roadshow a number of companies are getting a useful service but it is not marketed with a big fanfare because I think they have an issue of manpower to meet customer demand. Over the coming months I will be doing work on what does and doesn't work in terms of mobile services and will post them on my blog. Would say that some of the observations made here are covered in this post, http://ikisai.wordpress.com/2006/11/23/ten-things-follow-up/ DE The problem I have with all this is that we are looking at a very small pool. At this months MoMo in London Paul Goode from M:Metrics told us that the average balance on a pay as you go phone is less than £4. Now with over 60% of the users on Pay as you go that means that very few of the cutsomers on a network can even afford the reasonable fees of web and walk from t-mobile let alone the charges of Vodafone, Orange and O2.

Looking at the way most use a phone on the tube I have to say that once I have removed the blackberry users, I see people texting and talking some are now listening to music on their phones. I do not see them using phones to surf. Before you shout that its UNDERGROUND, I take the metline which has good network coverage thanks to fact that its mainly overground.

So at present the UK population are not going to consume data as I think that they are very much price sensitive. It has nothing to do with the content it has everything to do with the fact that people preceive data as being very expensive.

On the enterprise side, I see the issue as being one of limited systems integration, Having recently attended the Orange Business Roadshow a number of companies are getting a useful service but it is not marketed with a big fanfare because I think they have an issue of manpower to meet customer demand.

Over the coming months I will be doing work on what does and doesn’t work in terms of mobile services and will post them on my blog. Would say that some of the observations made here are covered in this post, http://ikisai.wordpress.com/2006/11/23/ten-things-follow-up/

DE

]]> By: C. Enrique Ortiz http://mobhappy.com/blog1/2006/11/22/daniel-taylor-lets-address-the-industrys-failures-not-ignore-them/#comment-57640 C. Enrique Ortiz Thu, 23 Nov 2006 15:28:20 +0000 http://mobhappy.com/blog1/2006/11/22/daniel-taylor-lets-address-the-industrys-failures-not-ignore-them/#comment-57640 Excellent write-up by Daniel indeed... There are a number of factors that have contributed to the "failure" -- being the top one that the (mobile) network has been a closed system for way too long. It took the Internet and the Web like 15 years to be what it is today: open, accessible, standard, and service-oriented. I am not surprised it has taken and will take much longer on the mobile side. The second factor is a result of the first one; because it has been a closed system/network, it has been very hard to introduce to our users innovative ways and methods and products -- it is just a pain in the neck and expensive to deploy today. The third factor is also a result of the first one... owning a handset is expensive and too complicated: data-plans, texting, and handsets that don’t work out of the box. On the enterprise side, it is a harder problem to crack -- not only there is the problem with closed networks, but in addition there is the IT paranoia, and super-heavy processes/procedures to go through to win the account; here handset, application, security and access control management is very important. It has been a slow process, slow to mature, too slow for many of us who’ve become frustrated after seeing more of the same for the last 8 years; wow, it has been 8 years for me, and we still are in kind of the same boat. But it is not all bad, we definitely are much better off today than 8 years ago... The networks are opening -- we just witnessed 3 making the first move/example. Carriers will finally learn and accept the fact that to realize the vision the network must be decentralized, open, with the flat-rates, and higher-speed networks, and sophisticated handsets, oh, and standards must be adopted. But to tell you the truth, we might be talking here about another 2-5 years. ceo Excellent write-up by Daniel indeed…

There are a number of factors that have contributed to the “failure” — being the top one that the (mobile) network has been a closed system for way too long. It took the Internet and the Web like 15 years to be what it is today: open, accessible, standard, and service-oriented. I am not surprised it has taken and will take much longer on the mobile side.

The second factor is a result of the first one; because it has been a closed system/network, it has been very hard to introduce to our users innovative ways and methods and products — it is just a pain in the neck and expensive to deploy today.

The third factor is also a result of the first one… owning a handset is expensive and too complicated: data-plans, texting, and handsets that don’t work out of the box.

On the enterprise side, it is a harder problem to crack — not only there is the problem with closed networks, but in addition there is the IT paranoia, and super-heavy processes/procedures to go through to win the account; here handset, application, security and access control management is very important.

It has been a slow process, slow to mature, too slow for many of us who’ve become frustrated after seeing more of the same for the last 8 years; wow, it has been 8 years for me, and we still are in kind of the same boat.

But it is not all bad, we definitely are much better off today than 8 years ago… The networks are opening — we just witnessed 3 making the first move/example. Carriers will finally learn and accept the fact that to realize the vision the network must be decentralized, open, with the flat-rates, and higher-speed networks, and sophisticated handsets, oh, and standards must be adopted. But to tell you the truth, we might be talking here about another 2-5 years.

ceo

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