Comments on: Mobile Marketing Has Finally Arrived http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/ Russell Buckley and Carlo Longino on mobile technology. Wed, 10 Mar 2010 15:31:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Russell Buckley http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/comment-page-1/#comment-56351 Russell Buckley Tue, 21 Nov 2006 19:28:24 +0000 http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/#comment-56351 Douglass - well, I'm not ignoring Google, it's just that they're not currently in the same marketplace. Their current strategy revolves around search the mobile space, which I personally think has a more limited role in mobile. Time will tell. Russell Douglass – well, I’m not ignoring Google, it’s just that they’re not currently in the same marketplace. Their current strategy revolves around search the mobile space, which I personally think has a more limited role in mobile.

Time will tell.

Russell

]]> By: Timi Agama http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/comment-page-1/#comment-53451 Timi Agama Sat, 18 Nov 2006 00:48:19 +0000 http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/#comment-53451 I understand Geoff's point that AdMob is where Sms marketing was a few years back, and that it probably serves the ringtone download market. But what really excites me as an entrepreneur is what this means for the future. The mobile Internet will truly take off when innovators start thinking about it. Up till now they have not. Attempts to use it have been driven by the management classes and centered around porting rich applications to a device with extremely limited capabilities. Successful mobile apps need a very different kind of thinking. And now here's the exciting thing. AdMob gives the entrepreneur belief that his/her service will be monetizable someday, even if delivered to the user for "free" (oh those crazy data plans). An ecosystem is developing and, as we've seen nline, this part of it is an absolutely crucial element to have in place. I wish you chaps the very best of luck. I understand Geoff’s point that AdMob is where Sms marketing was a few years back, and that it probably serves the ringtone download market. But what really excites me as an entrepreneur is what this means for the future.

The mobile Internet will truly take off when innovators start thinking about it. Up till now they have not. Attempts to use it have been driven by the management classes and centered around porting rich applications to a device with extremely limited capabilities. Successful mobile apps need a very different kind of thinking.

And now here’s the exciting thing. AdMob gives the entrepreneur belief that his/her service will be monetizable someday, even if delivered to the user for “free” (oh those crazy data plans). An ecosystem is developing and, as we’ve seen nline, this part of it is an absolutely crucial element to have in place.

I wish you chaps the very best of luck.

]]> By: Douglass Turner http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/comment-page-1/#comment-53309 Douglass Turner Fri, 17 Nov 2006 20:14:40 +0000 http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/#comment-53309 I know this is pretty obvious but I haven't heard you mention it. Of course the 900 pound gorilla in the room is Google. What do you do better then them in terms of presenting relevant ads? -Doug I know this is pretty obvious but I haven’t heard you mention it. Of course the 900 pound gorilla in the room is Google. What do you do better then them in terms of presenting relevant ads?

-Doug

]]> By: Geoff Ballinger http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/comment-page-1/#comment-51284 Geoff Ballinger Tue, 14 Nov 2006 21:41:30 +0000 http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/#comment-51284 I think there is quite a big difference between the current typical use of admob which appears to be driving traffic into sites that sell downloads and other mobile media products, and using it as part of a more traditional marketing. SMS has already crossed this divide. The mobile browsing platform is slowly maturing and starting to be used as a serious marketing platform in its own right - but it will take a while. But I do agree with Russell - it is coming! Geoff. I think there is quite a big difference between the current typical use of admob which appears to be driving traffic into sites that sell downloads and other mobile media products, and using it as part of a more traditional marketing. SMS has already crossed this divide.

The mobile browsing platform is slowly maturing and starting to be used as a serious marketing platform in its own right – but it will take a while. But I do agree with Russell – it is coming!

Geoff.

]]> By: Jim Washok http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/comment-page-1/#comment-51084 Jim Washok Tue, 14 Nov 2006 14:05:39 +0000 http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/#comment-51084 Great post about the increasingly rapid growth of mobile marketing and congratulations, Russell, on the fantastic success of AdMob in such a short period of time...300 million ads with a 5-8% response rate is awesome and will get the attention of marketers, as you allude to. I concur with Al from Txtlocal that there are numerous benefits to SMS push and pull still and that the medium will be important in driving continue adoption of the mobile web. For instance, here in the U.S. studies show that 44% of mobile phone users text message regularly, whereas only 19% use the mobile web at least once a month. When the end of the year studies come out, I predict those numbers will be 50% and 22% respectively. So, many more people text than surf wirelessly...however, texting can lead to surfing. At OTAir, we're seeing a recent surge in momentum for mobile marketing. Ad agencies across the U.S. are finally getting it and are reporting to us that they now have clients asking about using mobile devices to more personally reach their target audience. We have one prospect through a partner that is interested in having a text message delivered to those that opt for it that will contain a link to a mobile web site and later to downloading a Java based app. As with online marketing, we'll see a mix of tools, such as this example, be utilized to drive mobile web traffic and continue the rapid delivery of AdMob powered ads. Mobile marketing has indeed FINALLY arrived! Jim Washok, CEO OTAir - impulse mobile marketing & media http://www.OTAir.com Great post about the increasingly rapid growth of mobile marketing and congratulations, Russell, on the fantastic success of AdMob in such a short period of time…300 million ads with a 5-8% response rate is awesome and will get the attention of marketers, as you allude to.

I concur with Al from Txtlocal that there are numerous benefits to SMS push and pull still and that the medium will be important in driving continue adoption of the mobile web. For instance, here in the U.S. studies show that 44% of mobile phone users text message regularly, whereas only 19% use the mobile web at least once a month. When the end of the year studies come out, I predict those numbers will be 50% and 22% respectively. So, many more people text than surf wirelessly…however, texting can lead to surfing.

At OTAir, we’re seeing a recent surge in momentum for mobile marketing. Ad agencies across the U.S. are finally getting it and are reporting to us that they now have clients asking about using mobile devices to more personally reach their target audience. We have one prospect through a partner that is interested in having a text message delivered to those that opt for it that will contain a link to a mobile web site and later to downloading a Java based app. As with online marketing, we’ll see a mix of tools, such as this example, be utilized to drive mobile web traffic and continue the rapid delivery of AdMob powered ads.

Mobile marketing has indeed FINALLY arrived!

Jim Washok, CEO
OTAir – impulse mobile marketing & media
http://www.OTAir.com

]]> By: Mobile Marketing Has Finally Arrived « Tech Evolution In A Wirefree World http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/comment-page-1/#comment-50991 Mobile Marketing Has Finally Arrived « Tech Evolution In A Wirefree World Tue, 14 Nov 2006 10:31:22 +0000 http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/#comment-50991 [...] Mobile Marketing Has Finally Arrived: Already, mobile phones out-number internet connected PCs and this is true both in the UK and on a global basis. This means that more people can potentially access the web via their mobiles too and because your phone is always with you, you can access it more frequently. This is why the smart money is betting that the mobile web will be as important, if not more important, than the PC web. So, if all these people are flocking to the web via their phones, the first thing a brand owner needs is a way to communicate with them there too – in other words, a mobile enabled website. Just as we saw a huge build out of websites back in 1996/7, we’re poised to see the same thing happen with the mobile web in the next 18 months, as brands jump on the mobile bandwagon. [...] [...] Mobile Marketing Has Finally Arrived: Already, mobile phones out-number internet connected PCs and this is true both in the UK and on a global basis. This means that more people can potentially access the web via their mobiles too and because your phone is always with you, you can access it more frequently. This is why the smart money is betting that the mobile web will be as important, if not more important, than the PC web. So, if all these people are flocking to the web via their phones, the first thing a brand owner needs is a way to communicate with them there too – in other words, a mobile enabled website. Just as we saw a huge build out of websites back in 1996/7, we’re poised to see the same thing happen with the mobile web in the next 18 months, as brands jump on the mobile bandwagon. [...]

]]> By: biskero.org http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/comment-page-1/#comment-50757 biskero.org Tue, 14 Nov 2006 00:52:07 +0000 http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/#comment-50757 [...] Russell has a very interesting post on Mobile Marketing. His experience demonstrate that mobile ads are quite popular and that potentially more revenue generating. HEe also mention about images for mobile ads. Will Flash Lite be able to take a part on this? I think potentially yes. [...] [...] Russell has a very interesting post on Mobile Marketing. His experience demonstrate that mobile ads are quite popular and that potentially more revenue generating. HEe also mention about images for mobile ads. Will Flash Lite be able to take a part on this? I think potentially yes. [...]

]]> By: » Getting to know the Mobile Internet » Blog Archive @ The Feedtext Blog http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/comment-page-1/#comment-50632 » Getting to know the Mobile Internet » Blog Archive @ The Feedtext Blog Mon, 13 Nov 2006 19:20:52 +0000 http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/#comment-50632 [...] I came across a bunch of stats over at Mobhappy, which spatted out impressive figures that reflect a noticeable growth on the mobile internet technology. Gone are the days that it’s viewed as a niche market because, apparently, it wasn’t available to all mobile phones. Now that more phones are becoming available with this capability and, not to mention, way more developed, and connectivity options consists of the common 2.5G and the newer and *faster* 3G, it’s being predicted to play a huge role as to the direction where mobile marketing will go. [...] [...] I came across a bunch of stats over at Mobhappy, which spatted out impressive figures that reflect a noticeable growth on the mobile internet technology. Gone are the days that it’s viewed as a niche market because, apparently, it wasn’t available to all mobile phones. Now that more phones are becoming available with this capability and, not to mention, way more developed, and connectivity options consists of the common 2.5G and the newer and *faster* 3G, it’s being predicted to play a huge role as to the direction where mobile marketing will go. [...]

]]> By: GigaOM » Google: Mobile Ads, Free Phones http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/comment-page-1/#comment-50604 GigaOM » Google: Mobile Ads, Free Phones Mon, 13 Nov 2006 17:53:58 +0000 http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/#comment-50604 [...] Similar models have been suggested many times before; remember Xero Mobile, the MVNO that was probed by the SEC and then weirdly bought before it even launched — and don’t forget its gaming step-cousin Gizmondo, which literally crashed and burned. Mobile advertising might be on everyone’s minds (and in their readers) this morning, but the question is not will there be a big mobile ad market one day, but how long would it take for the mobile advertising market to grow large enough to support such an environment? [...] [...] Similar models have been suggested many times before; remember Xero Mobile, the MVNO that was probed by the SEC and then weirdly bought before it even launched — and don’t forget its gaming step-cousin Gizmondo, which literally crashed and burned. Mobile advertising might be on everyone’s minds (and in their readers) this morning, but the question is not will there be a big mobile ad market one day, but how long would it take for the mobile advertising market to grow large enough to support such an environment? [...]

]]> By: Mobile Marketing en de kansen van vandaag at MarcAThing.com http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/comment-page-1/#comment-50388 Mobile Marketing en de kansen van vandaag at MarcAThing.com Mon, 13 Nov 2006 11:33:12 +0000 http://mobhappy.com/blog1/2006/11/12/mobile-marketing-has-finally-arrived/#comment-50388 [...] Russell heeft vandaag een uitgebreid stuk over waarom hij denkt dat Mobile Marketing nu toch echt van de grond gaat komen en de beloftes gaat inlossen. [...] [...] Russell heeft vandaag een uitgebreid stuk over waarom hij denkt dat Mobile Marketing nu toch echt van de grond gaat komen en de beloftes gaat inlossen. [...]

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