Comments on: Mobile Web Stats

By: Barry Mosher

Barry Mosher — Fri, 23 Feb 2007 18:14:59 +0000

Very good points, and I can’t necessarily explain the lack of coverage, except to the extent that it’s separate for the non-mobile web. Certainly, to those in the mobile space we’ve seen tremendous changes in the past year, due largely to the opportunity to monetize services with mobile ads provide by AdMob and others.

There’s a learning curve to be over-come with the mobile space. Everything on cellphones is a trickier business than the web due to the proliferation of different devices. That said, we’ve seen amazing click-though rates both for ads we’ve bought and for those placed on our own site, so the payback can be a lot higher. I expect to see companies like Google and Yahoo to devoting more energy in this area in the future, and I look forward to it.

A year ago it wouldn’t have been possible, but mobile ads are funding our service for free mobile phone games, and providing a boost for our premium game sales. Blue skies ahead!

By: unrated - mumblings of a high-tech entrepreneur

unrated - mumblings of a high-tech entrepreneur — Fri, 10 Nov 2006 14:54:00 +0000

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By: Mobile Web Usage vs. SMS « Mobscope Mobile Web Usage vs. SMS « Mobscope — Fri, 27 Oct 2006 15:16:17 +0000 [...] Following Russell‚Äôs earlier post about stats on mobile web usage, this story caught my eye yesterday: [...] By: Web 3.0 at MobHappy Web 3.0 at MobHappy — Wed, 25 Oct 2006 17:42:28 +0000 [...] Cam seemed to be under the impression that not many people were using the mobile web currently. Hmmm, it might be an age thing – as I wrote yesterday¬†this is a mainstream¬†phenomenon and I know it’s big in Australia too from AdMob stats. [...] By: Mobile Web Day - Have Your Say at MobHappy Mobile Web Day - Have Your Say at MobHappy — Wed, 25 Oct 2006 16:20:29 +0000 [...] In my post yesterday about mobile web usage, I concluded¬†with a rather throw-away remark about having a Mobile Web Day – partly a celebration of where we are already and partly to evangelize to non-users and the press that it’s big, useful and mainstream, already. [...] By: mad4mobilephones mad4mobilephones — Wed, 25 Oct 2006 14:46:11 +0000 Half the problem with the mobile web is that people don’t really know how powerful it is. The other day I needed to find a local restaurant and just pulled up a map of my location with al the local pubs dotted around with distances, phone numbers and directions. My g/f was amazed and had no idea that this sort of information was just a couple of clicks away. Its products like this with the “wow” factor that need to be demonstrated to people before they know what they are and why they are useful. By: Piotr Kocel Piotr Kocel — Wed, 25 Oct 2006 08:29:44 +0000 What needs to finally happen is a mass market application/service that takes advantage of mobility. So far we’ve mostly seen mere adaptations of internet ideas to the “small screen”. Once such an application is properly marketed, this is what will give the mobile web broad acclaim as opposed to the “nice to have” status it currently has. I believe LBS-enabled content is the key to success. By: Mobile Web Usage vs. SMS at MobHappy Mobile Web Usage vs. SMS at MobHappy — Tue, 24 Oct 2006 23:45:53 +0000 [...] « Mobile Web Stats SavaJe In Its Death Throes » [...]
By: Christen O'Brien

Christen O'Brien — Tue, 24 Oct 2006 23:20:27 +0000

I’d like to propose that Mobile Web Day be on November 16th in Mountain View, California at the Microsoft Campus — oh, wait, there’s already an event there that day called Under the Radar: Mobility! My bad! No, seriously — I sing your praises, Russell. There are actually quite a lot of market research companies cropping up…m:Metrics is a great one…but it’s our belief that almost everything is going mobile, from ordering take-out to paying bills and that the importance of market data and even of the need to mobilize has not yet been realized. We’ll be covering this issue and will be featuring a bucket-load of stealth, innovative companies that are about to rock the mobile world at Under the Radar: Mobility on 11/16 in Mountain View, Ca. More info here: http://undertheradarblog.com/under-the-radar-mobility-conference/.

By: Arthur Goikhman

Arthur Goikhman — Tue, 24 Oct 2006 18:00:25 +0000

Cellufun’s traffic has been growing tremendously, and you’re right — it’s not a story people focus on. But, I guess we’ll have to keep working on that MySpace thing

Arthur Goikhman
Cellufun.com