Comments on: Bluetooth Marketing Revisited

By: Zalim

Zalim — Wed, 13 Jun 2007 12:47:17 +0000

Opt-in is a great idea. Changing names is rather tiresome. SMS doesn’t help in identifying users by Bluetooth – it is a technological limitation. A good solution we’ve come up with at TeriMobile is initialising communication by sending a Bluetooth message (a photo of a poster, or a barcode etc). This also goes in line with the location based concept.

By: Accept Connection From “More Bluespamming Debate”? at MobHappy

Accept Connection From “More Bluespamming Debate”? at MobHappy — Tue, 30 Jan 2007 12:58:47 +0000

[...] A couple of interesting points there. As Ewan says, even if you don’t see this as spamming, the user experience isn’t great (and it’s even worse if you try and act responsibly, which hardly provides an incentive). Also, as Tom points out, the supposed legality of bluespamming seems like it comes from a technicality, not the actual spirit of the relevant law — even though Dutch regulators have ruled commercial Bluetooth messages aren’t covered by European anti-spam laws either. [...]

By: More on Bluespamming at MobHappy

More on Bluespamming at MobHappy — Sun, 28 Jan 2007 13:54:26 +0000

[...] Bluespamming continues to live on: using Bluetooth to distribute marketing content, but doing it responsibly, makes it ridiculously obtuse for interested users. So what’s a company to do? Ignore best practices and just bluespam, or ping every visible Bluetooth connection within site. Mobile Marketing Magazine says that a company was running a Bluespamming… er, Bluecasting campaign at a London theater, and spun the fact that 703 people out of 9,595 actually accepted the offer of a video download. [...]

By: 2006 October 23 MobHappy

2006 October 23 MobHappy — Mon, 23 Oct 2006 00:32:44 +0000

[...] Bluetooth Marketing Revisited 3 Steve Roest, Daniel Appelquist, Anders Borg [...]

By: Steve Roest

Steve Roest — Sun, 22 Oct 2006 12:57:55 +0000

I live in London and came across one of these Hypertag Bluetooth terminals in a bar. It was promoting a new TV channel. As someone who is very interested in mobile and digital marketing I stood there for 3 or 4 minutes trying to make it work.

Eventually it did and the “exciting content” I was promised turned out to be a static wallpaper.

Great idea, but poorly executed which leads to a poor user experience.

Steve
http://openhouse.typepad.com

By: Daniel Appelquist

Daniel Appelquist — Fri, 20 Oct 2006 13:02:50 +0000

Wow. That is marketing madness gone seriously awry. I’m astounded.

Wouldn’t saying “visit whistler.mobi [or sonething] using your phone’s browser” be a little easier? Just a thought…

By: Botsbotteri » Blog Archive » Mainosjuliste jossa bluetooth

Botsbotteri » Blog Archive » Mainosjuliste jossa bluetooth — Tue, 17 Oct 2006 13:41:23 +0000

[...] Erilaisia virityksi?§ blueooth:in k?§yt??st?§ on n?§hty ennenkin (muistatteko bFree:n). Englannissa on t??rm?§tty t?§ll?§iseen mainosjulisteeseen, joka neuvoo ihmisi?§ vaihtamaan puhelimessa bluetooth nimekseen “Whistler” T?§m?§n tehty?§ juliste l?§hett?§?§ heti viestin, jossa animoitu GIF kuva, joka kertoo onko voittanut laskettelumatkaa Whistleriin tai muita palkintoja. Ihan n?§ps?§kk?§, kokeilisin tottakai jos tuollainen kohdalle tulisi. [...]

By: Anders Borg

Anders Borg — Tue, 17 Oct 2006 10:47:30 +0000

I figure using infrared didn’t require at all as much work, but not all (very few actually) phones have infrared activated by default.

An easier description would be:

“Send an empty SMS to nnnnn, and we’ll tell you if you’ve won a free trip to Whistler.”

That way the company would also capture the phone number of the user.

Of course sending back an SMS costs in certain areas of the world, but if the ad is targeted that’s probably not an issue.