Being so involved involved in the new new world of wap these days, it’s useful to be jerked back to reality and be reminded that sms is actually far bigger and far more mainstream for the majority of people.

So I liked this idea from the Netherlands, that allows you to send your buddies a present by sms.

Cadeau Code is a nicely presented website that featured a range of groovy gifts (including the famous Philips Bodygroom, for all over shaving). You select your gift and put in the recipient’s mobile number and your message, pay by credit card and an sms goes winging its way to the lucky person in your life. They then redeem it online. Nice.

But are they missing a trick by not allowing a total mobile experience and including wap for both ordering and collecting the pressie? Of course, they are. Who wants to get something on their mobile only to wait for hours to get home or to the office to check it out?

If we’re doing mobile, let’s make it joined up mobile.

Story source: Springwise