Here in Austin this past weekend was the Austin City Limits Music Festival, a 3-day concert featuring 130 bands, and 65,000 or so people sweating their butts off in a field near downtown. Cingular and AT&T are big sponsors of the event, and Cingular had an interesting little promotion, where they let people record their own ringtones.
They didn’t let people convert something into a ringtone — they had a small music studio with a guitar, microphone and piano and a pro working the mixing board, and people could go in a record themselves. Cingular customers got the recording sent the their phones right away, while users on other carriers got an MP3 emailed to them. Nothing huge or earth-shattering, I just thought it was a cool promotion that fit in well with the event.
Unless you’re completely musically untalented, like me, in which case the novelty probably wears off pretty quickly 
(Photo from News 8 Austin)
[tags]mobile, cingular, ringtones, mobile marketing[/tags]
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