The world of marketing is truly changing – and at an astonishing pace. We often write here about the steady decline of the 30 second ad on TV, but its slightly more dodgy, less glamorous and decidedly more wasteful, second cousin, Direct Mail is undergoing a huge paradigm shift of its own. In the UK [...]
Insert Your Own Sports Metaphor Here, Mobile ESPN Folds
by Carlo Longino on 28. Sep, 2006 in Mobile Operators
Update 2: Mobile ESPN has confirmed it will shut down at the end of the year, and Deadspin has the internal e-mail. Unsurprisingly, ESPN plans to try to license the content to other operators. You know, if they would have asked last fall, somebody probably could have pointed this out and saved them the trouble, [...]
My N73 Is Already OId And Busted; N95 The New Hotness
by Carlo Longino on 27. Sep, 2006 in Mobile Phone Evolution
It sort of figures, I guess — after hanging on to my trusty K750i for more than a year, I finally decided to replace it recently with a Nokia N73, and it’s been pretty great so far. Then, just a few weeks later, out comes the N95, which, quite frankly, is shit hot — and [...]
Carnival of the Mobilistics # 46 – Plus More Hosts Wanted!
by Russell Buckley on 26. Sep, 2006 in Carnival of the Mobilists
Matthew Miller at the Mobile Gadgeteer¬†has done a very fine job of pulling together this week’s Carnival for your delight and edification. I especially like Matthew’s own entry on the past and future for the QWERTY keyboard in¬†(on?) the mobile phone. I’m also¬†looking for more hosts for future Carnivals. Drop me a line using the [...]
Mercola Offers Streaming Music to Your Mobile
by Russell Buckley on 26. Sep, 2006 in Announcements
I’ve been playing around with the web-based version of¬†Mercora in the last few days, on the run up to the launch today on Windows Mobile and Pocket PCs, which turns these devices into streaming music players. I don’t have a Windows Mobile device, so haven’t been able to test this on my phone, but would [...]
Operators’ Cut of PSMS to Fall
by Russell Buckley on 23. Sep, 2006 in Analysis, Mobile Payments
If you asked 100 penguins in the wild if they’d like Killer Whales to eat fewer of them next year, I’m pretty sure they’d overwhelmingly say yes. In an astute follow up question, they’d also probably agree that Killer Whales will eat less of them – if you’re an penguin, living in a dark, cold [...]
CTIA – Media-Sharing Services Cool Enough To Make You Forget The Disappointment of MMS
by Carlo Longino on 22. Sep, 2006 in CTIA, Mobile Society
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Google and Vodafone – Off or On?
by Russell Buckley on 21. Sep, 2006 in Analysis
Mobile Entertainment Vision, quoting an unnamed Vodafone spokesman, says that Google will launch on Vodafone’s portal Live later this year, despite earlier reports that they were actually now considering a white label version of search, following the initial announcement of the partnership. Rumours were rife at CTIA that this was a dead deal though and¬†was [...]
Cashless Bus Tickets
by Russell Buckley on 21. Sep, 2006 in New launches, Predictions
Robbing bus drivers of their takings from bus ticket sales is apparently a big problem in parts of Sweden, so much so that they stopped selling tickets on buses. But now they’ve switched to an sms based ticket system¬†where punters get sent an sms with an expiry time built-in. I assume this is going to [...]
CTIA – If Carriers Can Have The Equivalent Of Pop-Ups On A Device, Can They Be Trusted To Use Them Responsibly?
by Carlo Longino on 21. Sep, 2006 in CTIA
At CTIA last week, I met with a company called SNAPin, which makes a particularly interesting kind of customer-service software. Russell met with them at 3GSM, and like him, I came away pretty impressed. SNAPin software, once installed on compatible handsets (S60 and Windows Mobile at the moment), delivers context-relevant messages and content to users [...]

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