Following Russell’s earlier thoughts on Google’s missing mobile coupons, I’ve got my own tale of mishandled fulfillment. A few weeks ago, news of Starbucks’ summer-themed mobile marketing campaign was making its way around the net. Being the intrepid type, I figured I’d give it a shot, and it was pretty cool, actually — the coolest [...]
Archive | August, 2006
Google Coupons – But Where’s the Mobile Element?
Google announced today¬†that they’re¬†extending their reach¬†into the location-based marketing business, with the launch of a couponing product. Local businesses can offer coupons against their products and services via Google Maps and users simply print them and then then redeem them as usual. My first reaction to this is – where’s the mobile element? Google Maps [...]
Carnival 40 at Abiro
Anders Borg has done a great job editing the 40th edition of the Carnival of the Mobilists at Abiro. Nice work Anders, and congrats to Daniel Taylor for getting the best post of the week. Also, don’t forget to vote for the best post of July, the winner of which gets a $250 prize thanks [...]
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Voice Based Mobile Search
The Mobile Marketing Association just commissioned some research into mobile search¬†that you may have seen and some of it has been bugging me. As well as some unlikely results – 31% of the respondents used mobile search for the first time last month?¬†I mean, c’mon, this isn’t very credible is it?¬†Why would 1/3 of mobile [...]
iSkoot: The New Mobile Face of Skype?
iSkoot today announced a deal with Skype, where it will certify iSkoot and offer it for download from its site, then later the two companies will co-market iSkoot and Skype to mobile handset vendors and operators. It sounds like iSkoot could become the mobile version of Skype, despite the appearance of native smartphone versions Skype [...]
Is the Wap Glass 1/4 Full, or 3/4 Empty?
A new survey by hosting group, Hostway, has found that 27% of UK mobile users browse the mobile web. This is uncannily close to the last M:Metrics’ data I saw, which put it at 29%. Whatever the exact figure, I think it’s pretty remarkable that WAP has progressed this far and it’s certainly not a [...]
MH Pals In Vodafone Receiver
Vodafone’s been making its online publication, Receiver, for quite some time, and it’s always been full of insightful articles. The new edition features articles from a couple friends of ours well worth reading: Rudy de Waele, with Connecting cultures through music, and Charlie Schick’s One night – a global story of one night in the [...]
Sprint Races Ahead, Chooses Mobile WiMAX For 4G
Since its merger with Nextel, Sprint’s been sitting on a huge amount of 2.5GHz spectrum across the US, and its long-held intention has been to use it to build out a nationwide mobile broadband network. After testing or evaluating nearly every suitable technology out there, the company announced today that it will use mobile WiMax, [...]
No Mobile Replaces No Smoking
It seems that the No Smoking signs on planes are about to become as obsolete as actually smoking on them. It’s hard to believe now that only ten years ago (or so) smoking on most planes was absolutely normal. But now, “No Mobile” signs are going to replace these signs, as airlines around the world [...]
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Carnival of the Mobilists 39
Daniel Taylor has done a great job with the 39th edition of the Carnival of the Mobilists, which is now up at his Mobile Enterprise Weblog. Check it out for the best writing about mobile on the Web. —–>Follow us on Twitter too: @russellbuckley and @caaarlo
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