Comments on: Universal’s Free, Ad-Supported Music Downloads Have Quite The Hill To Climb http://mobhappy.com/blog1/2006/08/29/universals-free-ad-supported-music-downloads-has-quite-the-hill-to-climb/ Russell Buckley and Carlo Longino on mobile technology. Wed, 10 Mar 2010 15:31:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: FYI http://mobhappy.com/blog1/2006/08/29/universals-free-ad-supported-music-downloads-has-quite-the-hill-to-climb/comment-page-1/#comment-37105 FYI Tue, 17 Oct 2006 23:35:13 +0000 http://mobhappy.com/blog1/2006/08/29/universals-free-ad-supported-music-downloads-has-quite-the-hill-to-climb/#comment-37105 I think you're all missing the mark here - This can and will succeed because the publisher (read owner) of the content and artist, is able to give value that 3rd party downloaders cannot - access for the fans to their fav artist on a greater level. The marketing can and will be very targeted. Companies like Universal own the content and the talent that creates it. they know the fan base intimately. Royalties are negligable in the big picture - recording, publishing and distribution contracts don't trade on huge royalty payouts per use, traditionally. Seems as though the industry is finally figuring out how to play. I think you’re all missing the mark here – This can and will succeed because the publisher (read owner) of the content and artist, is able to give value that 3rd party downloaders cannot – access for the fans to their fav artist on a greater level. The marketing can and will be very targeted. Companies like Universal own the content and the talent that creates it. they know the fan base intimately. Royalties are negligable in the big picture – recording, publishing and distribution contracts don’t trade on huge royalty payouts per use, traditionally.

Seems as though the industry is finally figuring out how to play.

]]> By: Sydneysider http://mobhappy.com/blog1/2006/08/29/universals-free-ad-supported-music-downloads-has-quite-the-hill-to-climb/comment-page-1/#comment-26747 Sydneysider Thu, 31 Aug 2006 00:38:46 +0000 http://mobhappy.com/blog1/2006/08/29/universals-free-ad-supported-music-downloads-has-quite-the-hill-to-climb/#comment-26747 Agree as well. Though it is still very disappointing that as usual, American companies roll these products out only in Amercia & leave Asia & Australia at the end of the roadmap. Even from legit download sites, much of the music is not able to be downloaded in the Asia Pac region, forcing users to look to illegal sites. I wonder if Universal has conducted any analysis on which regions are the highest piraters of content? Is it America? Probably not, so how much return will they get on this if they dont roll it out globally? Agree as well. Though it is still very disappointing that as usual, American companies roll these products out only in Amercia & leave Asia & Australia at the end of the roadmap.

Even from legit download sites, much of the music is not able to be downloaded in the Asia Pac region, forcing users to look to illegal sites.

I wonder if Universal has conducted any analysis on which regions are the highest piraters of content? Is it America? Probably not, so how much return will they get on this if they dont roll it out globally?

]]> By: La Antena » Blog Archive » Si no puedes contra ellos, ¬°?öneteles! http://mobhappy.com/blog1/2006/08/29/universals-free-ad-supported-music-downloads-has-quite-the-hill-to-climb/comment-page-1/#comment-26717 La Antena » Blog Archive » Si no puedes contra ellos, ¬°?öneteles! Wed, 30 Aug 2006 20:00:36 +0000 http://mobhappy.com/blog1/2006/08/29/universals-free-ad-supported-music-downloads-has-quite-the-hill-to-climb/#comment-26717 [...] M?°s informaci??n: MobHappy TechCrunch Engadget DownloadSquad Error500 [...] [...] M?°s informaci??n: MobHappy TechCrunch Engadget DownloadSquad Error500 [...]

]]> By: Chris http://mobhappy.com/blog1/2006/08/29/universals-free-ad-supported-music-downloads-has-quite-the-hill-to-climb/comment-page-1/#comment-26668 Chris Wed, 30 Aug 2006 12:44:15 +0000 http://mobhappy.com/blog1/2006/08/29/universals-free-ad-supported-music-downloads-has-quite-the-hill-to-climb/#comment-26668 I agree Carlo - for the reasons your outlined - and also because there appears to be swell of ad supported content plays hitting the market all vying for the same limited digital budgets (mostly spent on search) and this is great news for the advertiser as they have more routes to reach their consumers but bad news for publishers as advertisers move from a broadcast to a narrowcast model.Brands will spread their budgets across a larger number of media owners to minimise wastage rather than concentrating it with one large media owner - as has historically been the case. Spiralfrog will not only be competing with pay download sites but with every other digital media vehicle seeking advertiser budget from search to rich media and mobile to iTV (and even those little LCD screens on the back of toilet doors!) Media overload is there biggest problem - not iTunes. Chris, Aerodeon. I agree Carlo – for the reasons your outlined – and also because there appears to be swell of ad supported content plays hitting the market all vying for the same limited digital budgets (mostly spent on search) and this is great news for the advertiser as they have more routes to reach their consumers but bad news for publishers as advertisers move from a broadcast to a narrowcast model.Brands will spread their budgets across a larger number of media owners to minimise wastage rather than concentrating it with one large media owner – as has historically been the case. Spiralfrog will not only be competing with pay download sites but with every other digital media vehicle seeking advertiser budget from search to rich media and mobile to iTV (and even those little LCD screens on the back of toilet doors!) Media overload is there biggest problem – not iTunes.

Chris, Aerodeon.

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