http://mobhappy.com/blog1/2006/08/22/hypertag-sets-up-london-bluetooth-marketing-network/ Russell Buckley and Carlo Longino on mobile technology. Wed, 10 Mar 2010 15:31:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://mobhappy.com/blog1/2006/08/22/hypertag-sets-up-london-bluetooth-marketing-network/comment-page-1/#comment-36965 Bluetooth Marketing Revisited at MobHappy Tue, 17 Oct 2006 10:21:05 +0000 http://mobhappy.com/blog1/2006/08/22/hypertag-sets-up-london-bluetooth-marketing-network/#comment-36965 [...] Back in August, I wrote a post about Hypertag setting up a network of net-connected Bluetooth units around London for marketers to use. I thought it was an interesting idea, but some other people, like Tom Hume, didn’t really agree (though I take some pride in being able to get coffee to shoot out his nose). [...] [...] Back in August, I wrote a post about Hypertag setting up a network of net-connected Bluetooth units around London for marketers to use. I thought it was an interesting idea, but some other people, like Tom Hume, didn’t really agree (though I take some pride in being able to get coffee to shoot out his nose). [...]

]]> http://mobhappy.com/blog1/2006/08/22/hypertag-sets-up-london-bluetooth-marketing-network/comment-page-1/#comment-25379 If you read 10 blog posts today… (22-Aug-06) at Pocket Picks ‚Äì get more from your phone Tue, 22 Aug 2006 16:34:32 +0000 http://mobhappy.com/blog1/2006/08/22/hypertag-sets-up-london-bluetooth-marketing-network/#comment-25379 [...] London’s to get an 80-site Bluetooth-marketing network, complete with features to make sure us punters don’t get spammed. (via MobHappy) [...] [...] London’s to get an 80-site Bluetooth-marketing network, complete with features to make sure us punters don’t get spammed. (via MobHappy) [...]

]]> http://mobhappy.com/blog1/2006/08/22/hypertag-sets-up-london-bluetooth-marketing-network/comment-page-1/#comment-25378 Nige Tue, 22 Aug 2006 16:23:35 +0000 http://mobhappy.com/blog1/2006/08/22/hypertag-sets-up-london-bluetooth-marketing-network/#comment-25378 I struggle to see the merit in this idea, given the usability issues related to changing a mobile's bluetooth id (go on, see how many Nokia 6230i's are within 20m of you right now, whilst Sony Ericssons are off by default) compared to using a shortcode. The only possible use is provisioning "large video" content without incurring data charges, but it's got to be pretty damn big to justify the effort involved over using a shortcode based solution. I struggle to see the merit in this idea, given the usability issues related to changing a mobile’s bluetooth id (go on, see how many Nokia 6230i’s are within 20m of you right now, whilst Sony Ericssons are off by default) compared to using a shortcode. The only possible use is provisioning “large video” content without incurring data charges, but it’s got to be pretty damn big to justify the effort involved over using a shortcode based solution.

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