Business Week reports on a new survey by Seiko that indicates that ownership of wrist watches has fallen from 70% in 1997 to only 46% today. Why? People use their mobiles to tell the time these days. I’m sure this is a trend that’s happening in the West too, though perhaps not quite so fast. [...]
Archive | July, 2006
…And We’re Spending All Our Allowance On Mobile Content, Too
Following the previous post on SMS marketing taking off in the US, it looks like the mobile content market here is booming too, as Bango says its US consumer spend on mobile content in the second quarter was seven times higher than in the previous year. The company says that it’s both from users increasing [...]
Slowly, But Surely, SMS Marketing Is Growing In The US
SMS marketing campaigns certainly aren’t anything new, but in the US, where just over a third or so of mobile users (according to M:Metrics) actually text — compared to 85% in the UK — it’s been a bit slow-going, beyond the success of Cingular’s tie-in with American Idol for SMS voting. However, it looks like [...]
Never Underestimate the Ingenuity of Fools
User error seems to be something of a theme here this week, with loads of comments on my What a Waste post about the ineffectiveness of Wap Push. The consensus seems to be that at least part of the problem is the user not knowing how to respond to a message or being unable to find [...]
Mobile Rights to Premier League Footie Decline in Value
The Premier League has just sold off the rights for “near-live” broadcasting of their football matches for web and mobile in a deal that values the package at less than the last three-year deal in 2003. In 2003, a consortium of Sky, together with Vodafone and 3 bid ¬£100m ($183 million) for the package. Today, [...]
Pondering the Future
After yesterday’s post (thanks for all the great quality comments!) dealing with the nitty gritty of mobile problems facing us today, I just fancied a touch of more esoteric future gazing. I hope you find it find it¬†interesting and vaguely original – I’m not aware of anyone else¬†saying anything similar, but I could be wrong [...]
Broken Records
Mike Grenville of 160Characters pointed this out in a comment he made on Russell’s last post, but I thought it was worth a post. A new survey from the UK says that 44% of mobile users there who used a mobile data service for the first time during the World Cup won’t use it again. [...]
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What a Waste
I’ve been through a whole bunch of meetings on an intense¬†visit to London, today and tomorrow, but one fact keeps coming up again and again among content sellers. That’s the high level of apparent wastage involved in promoting mobile content. As an example, one company I was talking to is running a serious offline ad [...]
TextAmerica in MASSIVE U-Turn
A couple of weeks ago I wrote quite a restrained post urging TextAmerica to have a rethink about their plans to delete their long-time customers’ free accounts and hence, peoples’ precious digital memories or “It would be so easy to become victims of a very nasty hate campaign if they screw with people‚Äôs photos and [...]
Carnival of the Mobilists # 35
The Carnival of the Mobilists has swung by Xen’s Xellular Identity¬†this week and a very fine job she’s done too. The Carnival has quickly turned in to a very, very fine institution and really does make the one must-read post on mobile of the week. —–>Follow us on Twitter too: @russellbuckley and @caaarlo
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