Forgive me a little self-indulgence, but it is about mobile, so you should find it interesting.
AdMob just passed a major milestone and served its 50 millionth ad yesterday - not bad considering it’s less than 7 months old. It’s proving to be a serious way of selling mobile related content, products and services, with a whole bunch of happy advertisers.
In the last 2 months our daily page inventory has grown by over 12 times its size, as more and more wap publishers find that AdMob can make them money.
If you want to give it a whirl, I’ll give you $10 to spend on a small campaign yourself. Just register on the site and drop me an email at Russell AT admob DOT com and I’ll credit your account. This will be enough to get you at least 40 free clicks (assuming 25 cents US per click) and see for yourself how it works. I think you’ll like it.
This might seem a little self-promotional and it is on one level. But it’s also showing that the mobile web is really taking off and has developed at least one viable business model. Watch this space, as they say.
[...] I started helping Russell Buckley with business development for AdMob in Spain and other EU countries. It has been great working with him and learn more on mobile advertising and the mobile web in general. AdMob, launched in January this year by Omar Hamoui, passed last weekend a staggering 50 million ad views (!) Check out Russell’s promotion he does to celebrate the 50m ad views so far. Nice to know also is that Mike Rowehl, you might know from his This is Mobility blog, is currently working as an engineer at AdMob. Mike runs also the Mobile Monday Silicon Valley meetings with Russell Beattie (now at Yahoo!). [...]