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	<title>Comments on: Customer Service is an Opportunity, Not a Cost</title>
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	<link>http://mobhappy.com/blog1/2006/07/25/customer-service-is-an-opportunity-not-a-cost/</link>
	<description>Russell Buckley and Carlo Longino on mobile technology.</description>
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		<title>By: Mark Petrovic</title>
		<link>http://mobhappy.com/blog1/2006/07/25/customer-service-is-an-opportunity-not-a-cost/comment-page-1/#comment-21222</link>
		<dc:creator>Mark Petrovic</dc:creator>
		<pubDate>Wed, 26 Jul 2006 16:17:04 +0000</pubDate>
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		<description>Yes, we&#039;re talking about customer service mysteries seen from the user end of a support call.  Why one has to repeat information, entered via IVR on entry, to the agent is beyond me.  But no matter.

Here&#039;s another thing service organizations can do to keep the lid on during my call:  ask me, on a scale of 1-3, how tech savvy I am.  In other words, can you follow a support rep if they use moderately sophisticated, therefore presumably efficient, language?  If yes, let&#039;s use that language to resolve the support issue, rather than treat everyone who calls as capable of no more than power-cycling the phone.  Just a thought.  But I do get tired of playing dumb just to satisfy an agent&#039;s script.</description>
		<content:encoded><![CDATA[<p>Yes, we&#8217;re talking about customer service mysteries seen from the user end of a support call.  Why one has to repeat information, entered via IVR on entry, to the agent is beyond me.  But no matter.</p>
<p>Here&#8217;s another thing service organizations can do to keep the lid on during my call:  ask me, on a scale of 1-3, how tech savvy I am.  In other words, can you follow a support rep if they use moderately sophisticated, therefore presumably efficient, language?  If yes, let&#8217;s use that language to resolve the support issue, rather than treat everyone who calls as capable of no more than power-cycling the phone.  Just a thought.  But I do get tired of playing dumb just to satisfy an agent&#8217;s script.</p>
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		<title>By: Anders Borg</title>
		<link>http://mobhappy.com/blog1/2006/07/25/customer-service-is-an-opportunity-not-a-cost/comment-page-1/#comment-20813</link>
		<dc:creator>Anders Borg</dc:creator>
		<pubDate>Tue, 25 Jul 2006 17:40:31 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/07/25/customer-service-is-an-opportunity-not-a-cost/#comment-20813</guid>
		<description>&quot;Most operator customer service people don‚Äôt even have access to basic account information like the the make and model of the phone&quot;

Interestingly some operators clearly uses such info to figure out what format the phone configuration should be sent in, when the user asks for Data, MMS settings etc. I tried this with Telenor, and it was enough to mention the phone number and the service pulled up my phone model, including a picture of it.

A slight issue here is that the SIM card (if talking GSM) is not locked to a specific phone and many have pre-paid SIMs, hence a user&#039;s phone model may vary over time, but in subscription plans consumers will likely have the same phone model they initially ordered with the SIM (at least as an initial hint), and that information should of course be readily available to customer support. 

Another solution is outlined here:
http://www.abiro.com/news/2006/07/know-your-phone.html
This would always work, except if the consumer doesn&#039;t even know the mobile number.

Some operators automatically ask for the phone number before getting in touch with a representative. That should be enough to pull up all my info before I speak to someone, but some actually ask for the number again (verbally) as if this system didn&#039;t work.

There seems to be an opportunity for third-party customer support, possibly serving several operators, but the question is who should pay. Would operators be interested in outsourcing their customer support?</description>
		<content:encoded><![CDATA[<p>&#8220;Most operator customer service people don‚Äôt even have access to basic account information like the the make and model of the phone&#8221;</p>
<p>Interestingly some operators clearly uses such info to figure out what format the phone configuration should be sent in, when the user asks for Data, MMS settings etc. I tried this with Telenor, and it was enough to mention the phone number and the service pulled up my phone model, including a picture of it.</p>
<p>A slight issue here is that the SIM card (if talking GSM) is not locked to a specific phone and many have pre-paid SIMs, hence a user&#8217;s phone model may vary over time, but in subscription plans consumers will likely have the same phone model they initially ordered with the SIM (at least as an initial hint), and that information should of course be readily available to customer support. </p>
<p>Another solution is outlined here:<br />
<a href="http://www.abiro.com/news/2006/07/know-your-phone.html" rel="nofollow">http://www.abiro.com/news/2006/07/know-your-phone.html</a><br />
This would always work, except if the consumer doesn&#8217;t even know the mobile number.</p>
<p>Some operators automatically ask for the phone number before getting in touch with a representative. That should be enough to pull up all my info before I speak to someone, but some actually ask for the number again (verbally) as if this system didn&#8217;t work.</p>
<p>There seems to be an opportunity for third-party customer support, possibly serving several operators, but the question is who should pay. Would operators be interested in outsourcing their customer support?</p>
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		<title>By: Russell Buckley</title>
		<link>http://mobhappy.com/blog1/2006/07/25/customer-service-is-an-opportunity-not-a-cost/comment-page-1/#comment-20802</link>
		<dc:creator>Russell Buckley</dc:creator>
		<pubDate>Tue, 25 Jul 2006 16:17:03 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/07/25/customer-service-is-an-opportunity-not-a-cost/#comment-20802</guid>
		<description>Nope nothing like the sms thing here, so no idea what it means...

Russell</description>
		<content:encoded><![CDATA[<p>Nope nothing like the sms thing here, so no idea what it means&#8230;</p>
<p>Russell</p>
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		<title>By: Mike Rowehl</title>
		<link>http://mobhappy.com/blog1/2006/07/25/customer-service-is-an-opportunity-not-a-cost/comment-page-1/#comment-20801</link>
		<dc:creator>Mike Rowehl</dc:creator>
		<pubDate>Tue, 25 Jul 2006 16:14:53 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/07/25/customer-service-is-an-opportunity-not-a-cost/#comment-20801</guid>
		<description>Go Nokia E61 power! By the way, I was talking to some other E61ers the other day, and we&#039;ve all seen this phenomenon of the phone asking to send a text message when you put the sim card in. We&#039;ve seen it on both Cingular and TMo in the US. Have you seen it over there?  Where does that message go? Is it an effort to start sending more device info to the carrier for customer support?  Is Nokia using it?  Things could be trending in the direction of better customer support... I certainly hope so, it&#039;s the reason most frequently sighted by carriers when asked why they keep their networks so locked down. Yet whenever I test the quality of their end to end integration I&#039;m left wanting a lot more as well.</description>
		<content:encoded><![CDATA[<p>Go Nokia E61 power! By the way, I was talking to some other E61ers the other day, and we&#8217;ve all seen this phenomenon of the phone asking to send a text message when you put the sim card in. We&#8217;ve seen it on both Cingular and TMo in the US. Have you seen it over there?  Where does that message go? Is it an effort to start sending more device info to the carrier for customer support?  Is Nokia using it?  Things could be trending in the direction of better customer support&#8230; I certainly hope so, it&#8217;s the reason most frequently sighted by carriers when asked why they keep their networks so locked down. Yet whenever I test the quality of their end to end integration I&#8217;m left wanting a lot more as well.</p>
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