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Mobile Society

Own Goal, And How Long Til The BCKS?

Posted by Carlo Longino on 06.13.06 | 2 Comments

Taking Russell’s football talk a step further, FIFA and Yahoo have really scored an own goal with their “official” Mobile Matchcast app. On the first day of the tournament, it appeared to be having some teething issues, showing kickoff as 690 days away. That seems to be sorted, with the countdown now showing the time left until the final, but the problems don’t stop there. The application’s taken to rather nastily crashing the Sony Ericsson W810i I’m using (supposedly one of the supported handsets), while on a Nokia 6630, it doesn’t really function at all.

Apart from being mildly annoying, it’s a pretty significant misstep to bungle an application that’s really only useful for a monthlong tournament. One of the big lessons of mobile apps is that things have to work the first time a user tries them — most people don’t have the interest, patience or ability to play with settings, or re-download applications, or keep messing with them. Along similar lines, why is the application still “beta”? When’s it going to full release — in time for the next tournament in 2010?

In other football-related news, Motorola have bagged the services of David Beckham as a spokesperson celebrity endorser-person. It’s good to see he’s got his mind on the World Cup, seeing as he’s, you know, captain of England and all, but this agreement does appear to make a lot of sense. After all, you’ve got two entities seemingly incapable of substantive improvement, instead preferring “fashion”-driven cosmetic changes :)

[tags]mobile, motorola, beckham, world cup, razr[/tags]

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