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More Idiotic Promotion

Posted by Russell Buckley on 06.06.06 | 3 Comments

Following yesterday’s post about how the MPAA had actually managed to promote the The Pirate Bay by allegedly leaning on the Swedish police via Washington, there follows yet another stupid campaign - this time by the quaintly named British Phonographic Institute (BPI).

The BPI have denounced the Russian download site allofmp3.com, where albums can be downloaded for as little as £1 and currently accounts for 14% UK downloads. The BPI allege that the site is illegal and doesn’t pay royalties, which allofmp3.com denies. Well, they would, wouldn’t they?

The story has been duly reported by the BBC (thanks Jim as well as other media, donating allofmp3.com millions of pounds of free publicity. Even if you were interested in downloading MP3s of questionable legality and hadn’t heard of this site, the chances are you have now.

It’ll be very interesting to see if that 14% increases over the next month or two. I’m betting we’ll see a pretty dramatic rise in share.

And you thought we had to wait for the World Cup to see spectacular own goals.

[tags] allofmp3.com, bbc, mpaa, bpi [/tags]

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