Third Screen Media, the mobile advertising company I spoke to at CTIA, is reportedly in buyout talks with Microsoft’s MSN unit, according to The Wall Street Journal. In addition to already having a good client base, what impressed me about Third Screen was its understanding of what’s needed for ad-supported content to succeed, both in terms of a platform for media buyers and ad agencies to use, as well as the necessity of working in concert with operators.
The move also highlights Microsofts push to get a jump on Google in the online advertising market, and confirms that mobile will play a big part of it. Exciting times for ad-supported mobile content.
[tags]mobile, microsoft, third screen, mobile marketing, mobile advertising, mobile content[/tags]
My company’s been doing ad-support content for a while now in North America. We have a web-based delivery platform called http://smsdelivery.com, and an ad-serving system that integrates with it that allows our content publishers to drop tagline ads onto their SMS content. Ad-supported content is a great alternative to PSMS; however, we are also seeing hybrid models. In the long run ad-supported will rule!
3rd screen advertising has kicked off in a big way world wide, and South Africa has not escaped the frenzy. WizzMedia has been one of the front runners, educating both the Brands and the Advertising Agencies on the new medium. We have had crucial brainstorming sessions with some international Advertising Agencies to see how WizzMedia could assist them entering the 3rd screen space.
Costing you cannot compare 3rd screen to normal print media. 3rd screen is 1/10th of the cost of traditional print media. Also 3rd screen has a 100% impression index traditional media average 15%.
Please feel free to e-mail our sales team on sales@wizzmedia.co.za for international opportunities. We are currently busy with Joint Ventures in Europe and South America.
For more information on Joint Ventures please visit our web site on http://www.wizzmedia.co.za