i asked my cousin. he’s the bullseye. it worked on his phone. work’d on a few of mine 2.

him, his mates, and even rusty me likes it. it’s a 1st. a start.

if more brands did things like this, rather than pump budget down into the v tube ( when i’m not there, or if i am i’m skipping through) this world could be a lot more entertaining.

You are right, if people cant find it they are going to leave. Good luck to you all!

I’m really pleased that you were able to download it and it just worked. It didn’t for me and I’m quite patient with these things. So if it doesn’t work for me on my N70 – how many other N70 users are there out there who it won’t work for?

For something like this, usability is key. I read some research lately via Surfkitchen that suggested that unsuccessful looking downloads were aborted after 10 seconds. So that’s about 3 clicks then. This presents a massive challenge to us in this industry. We’re nowhere near that 10 second nirvana for most downloads or mobile internet experiences. Sure, it’s getting better but it ain’t there yet.

One of the main challenges to overcome however is operator data charges. Selling in services like this to agencies are easy but when you start to talk about unknowns their consumers will face like data charges for accessing the service things get a little more difficult. Advertisers have never really bought into say, self liquidating premium campaigns and they have enough regulatory issues selling beer or crisps without having to face the music for charging people to watch their ads.

Surely there is some area on all networks that can host free to browse content like advertainment/ branded content / advertiser freebies.

Though I must say, it takes a few many clicks to get it downloaded. Only if they had made it one click download. Otherwise afer downloading its very simple to use. What’s really funny is my gran was curious to see what was coming out of the phone-gosh cant imagine old folks playing bacardi music…..

Don’t get me wrong, I love the concept, but the implementation was mixed – there’s no excuse for not supporting N70s – it’s not a brand new phone and it is Symbian for goodness sake and is a free upgrade for a lot of customers and the management of customer expectations was poor IMHO. You only had a good experience cos you had the right phone in the first place to try it out on.

Symbian handset shipments in 2005: 33.9m, up from 2004
http://www.symbian.com/news/pr/2006/pr20063419.html

Wikipedia claims an IDC report stated Symbian had 54.5% of the smartphone market in 2005, Windows (PPC & Smartphone combined) had 6.5m devices in 2005, with 13% of the smartphone market.
http://en.wikipedia.org/wiki/Smartphone

Total handset sales in 2005 were 816.6m units
http://wireless.iop.org/articles/news/7/3/2/1

So combined these two categories represent 4.9% of the handsets shipped in 2005. Bear in mind both OSs had significant growth in market share in 2005, so if we take into account legacy handsets the figure may be lower (partially balanced by sales in 2006, of course)
First world sales of smartphones can be expected to be higher than the global figures suggest, but a quick glance in the Carphone Warehouse catalogue will tell you that it isn’t by much. Can anyone run an analysis on the seriously detailed figures eg. M:Metrics have and post a more accurate summary?

5% is one in five, right? Heaven forbid that sales and marketing folk would be a little fast and loose with the figures for the sake of an easier sale…

Russell