Comments on: CTIA – Ad-Supported Content Heating Up http://mobhappy.com/blog1/2006/04/12/ctia-ad-supported-content-heating-up/ Russell Buckley and Carlo Longino on mobile technology. Tue, 20 Jul 2010 10:16:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Universal’s Free, Ad-Supported Music Downloads Have Quite The Hill To Climb at MobHappy http://mobhappy.com/blog1/2006/04/12/ctia-ad-supported-content-heating-up/comment-page-1/#comment-26569 Universal’s Free, Ad-Supported Music Downloads Have Quite The Hill To Climb at MobHappy Wed, 30 Aug 2006 02:42:12 +0000 http://mobhappy.com/blog1/2006/04/12/ctia-ad-supported-content-heating-up/#comment-26569 [...] Obviously a concern is if it will work commercially. In general, I’m a fairly big supporter of the idea of ad-supported content, but I’m not sure it’s going to work here. It’s really something best suited to goods and services with low marginal costs, something I’m not sure applies to commercial music, with publishing and artist royalties. While a record label can adjust its acceptable level of profit margin, royalty rates don’t exactly change like that, so every additional download carries a level of marginal cost beyond bandwidth. And with the low CPMs and clickthroughs sites like MySpace are reported to command, it’s not clear just how well-suited the ad-supported model is to this content. SpiralFrog and its advertisers will have to work particularly hard to target the ads and make them relevant and compelling to users (just to emphasize: “compelling” does not mean “intrusive and unavoidable”). [...] [...] Obviously a concern is if it will work commercially. In general, I’m a fairly big supporter of the idea of ad-supported content, but I’m not sure it’s going to work here. It’s really something best suited to goods and services with low marginal costs, something I’m not sure applies to commercial music, with publishing and artist royalties. While a record label can adjust its acceptable level of profit margin, royalty rates don’t exactly change like that, so every additional download carries a level of marginal cost beyond bandwidth. And with the low CPMs and clickthroughs sites like MySpace are reported to command, it’s not clear just how well-suited the ad-supported model is to this content. SpiralFrog and its advertisers will have to work particularly hard to target the ads and make them relevant and compelling to users (just to emphasize: “compelling” does not mean “intrusive and unavoidable”). [...]

]]> By: Microsoft Looking To Buy Third Screen Media at MobHappy http://mobhappy.com/blog1/2006/04/12/ctia-ad-supported-content-heating-up/comment-page-1/#comment-5734 Microsoft Looking To Buy Third Screen Media at MobHappy Thu, 25 May 2006 22:27:59 +0000 http://mobhappy.com/blog1/2006/04/12/ctia-ad-supported-content-heating-up/#comment-5734 [...] Third Screen Media, the mobile advertising company I spoke to at CTIA, is reportedly in buyout talks with Microsoft’s MSN unit, according to The Wall Street Journal. In addition to already having a good client base, what impressed me about Third Screen was its understanding of what’s needed for ad-supported content to succeed, both in terms of a platform for media buyers and ad agencies to use, as well as the necessity of working in concert with operators. [...] [...] Third Screen Media, the mobile advertising company I spoke to at CTIA, is reportedly in buyout talks with Microsoft’s MSN unit, according to The Wall Street Journal. In addition to already having a good client base, what impressed me about Third Screen was its understanding of what’s needed for ad-supported content to succeed, both in terms of a platform for media buyers and ad agencies to use, as well as the necessity of working in concert with operators. [...]

]]> By: Converged Thoughts » Mobile AdSense? Oh yeah, it’s called Advertizer‚Ñ¢! http://mobhappy.com/blog1/2006/04/12/ctia-ad-supported-content-heating-up/comment-page-1/#comment-3192 Converged Thoughts » Mobile AdSense? Oh yeah, it’s called Advertizer‚Ñ¢! Sat, 15 Apr 2006 03:02:28 +0000 http://mobhappy.com/blog1/2006/04/12/ctia-ad-supported-content-heating-up/#comment-3192 [...] According to the wireless industry, this year is gonna be the "birth of mobile advertising". I keep reading tons and tons of blog posts about this, but generally… no one knows how it's going to happen. All people know is that they just know it's going to eliminate subscriptions and move the MoCo segment forward. [...] [...] According to the wireless industry, this year is gonna be the "birth of mobile advertising". I keep reading tons and tons of blog posts about this, but generally… no one knows how it's going to happen. All people know is that they just know it's going to eliminate subscriptions and move the MoCo segment forward. [...]

]]> By: C. Enrique Ortiz http://mobhappy.com/blog1/2006/04/12/ctia-ad-supported-content-heating-up/comment-page-1/#comment-3128 C. Enrique Ortiz Wed, 12 Apr 2006 17:30:35 +0000 http://mobhappy.com/blog1/2006/04/12/ctia-ad-supported-content-heating-up/#comment-3128 Good info. Thanks for sharing... I also have seen/spoken to a number of mobile marketing and ads companies - interest in that area is definitely picking up. ceo Good info. Thanks for sharing…

I also have seen/spoken to a number of mobile marketing and ads companies – interest in that area is definitely picking up.

ceo

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