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Moto’s 3 Metre Rule

Posted by Russell Buckley on 04.09.06 | 5 Comments

One of the interesting factoids I gleaned at CTIA was Motorola’s unofficial 3 metre design rule. The idea is that all their phones must be instantly recognisable from 3 metres, or about 10 feet.

Certainly, this is true of the iconic RAZR, even though both features and design are dating fast now. It also applies to the newer PEBL (pictured), although I don’t think it lives up the the standard of its illustrious older brother.

While their “reach for the stars” ambitions are certainly to be applauded - and there’s certainly many, many handsets out there that all look the same - there can be a danger that this could also backfire into inertia.

Could this be behind the lack of new models that Carlo wrote about, last week?

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