One of the interesting factoids I gleaned at CTIA was Motorola’s unofficial 3 metre design rule. The idea is that all their phones must be instantly recognisable from 3 metres, or about 10 feet.
Certainly, this is true of the iconic RAZR, even though both features and design are dating fast now. It also applies to the newer PEBL (pictured), although I don’t think it lives up the the standard of its illustrious older brother.
While their “reach for the stars” ambitions are certainly to be applauded – and there’s certainly many, many handsets out there that all look the same – there can be a danger that this could also backfire into inertia.
Could this be behind the lack of new models that Carlo wrote about, last week?
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