Comments on: M:Metrics ‚Äì The Elvis Analysts http://mobhappy.com/blog1/2006/04/07/mmetrics-%e2%80%93-the-elvis-analysts/ Russell Buckley and Carlo Longino on mobile technology. Tue, 31 Jan 2012 19:56:58 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Greg http://mobhappy.com/blog1/2006/04/07/mmetrics-%e2%80%93-the-elvis-analysts/comment-page-1/#comment-3086 Greg Sat, 08 Apr 2006 19:19:31 +0000 http://mobhappy.com/blog1/2006/04/07/mmetrics-%e2%80%93-the-elvis-analysts/#comment-3086 i work w/ m:metrics a lot. their data comes from multiple carriers, not just one. and the carriers themselves will tell you m:metrics agregated data are better than their own. rest of the data comes from surveys and panels they run - in terms of the validity of those numbers you just need to trust them, like you do neisen, MRI, and the rest. best part of this is it's real data - they'll give you the tables, but make believe nonsense you get from others in the biz. i work w/ m:metrics a lot. their data comes from multiple carriers, not just one. and the carriers themselves will tell you m:metrics agregated data are better than their own. rest of the data comes from surveys and panels they run – in terms of the validity of those numbers you just need to trust them, like you do neisen, MRI, and the rest. best part of this is it’s real data – they’ll give you the tables, but make believe nonsense you get from others in the biz.

]]> By: Ajay http://mobhappy.com/blog1/2006/04/07/mmetrics-%e2%80%93-the-elvis-analysts/comment-page-1/#comment-3078 Ajay Fri, 07 Apr 2006 22:58:44 +0000 http://mobhappy.com/blog1/2006/04/07/mmetrics-%e2%80%93-the-elvis-analysts/#comment-3078 What I dont get is how do u certify that M:Metrics is not beefing up the numbers. The credibility done with small set of users or data coming from one carrier obviously does not give you full picture. I have not looked their website yet, but I guess you have to certify numbers saying that they have proof from carriers. By the way, expecting much more coverage from you. What I dont get is how do u certify that M:Metrics is not beefing up the numbers. The credibility done with small set of users or data coming from one carrier obviously does not give you full picture. I have not looked their website yet, but I guess you have to certify numbers saying that they have proof from carriers.

By the way, expecting much more coverage from you.

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