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	<title>Comments on: Mobile Advertising Starts to Take Off</title>
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	<link>http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/</link>
	<description>Russell Buckley and Carlo Longino on mobile technology.</description>
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		<title>By: Geek News Central</title>
		<link>http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/comment-page-1/#comment-3071</link>
		<dc:creator>Geek News Central</dc:creator>
		<pubDate>Fri, 07 Apr 2006 09:20:00 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/#comment-3071</guid>
		<description>&lt;strong&gt;GNC-2006-04-07 #161...&lt;/strong&gt;

Monster Show I cover the US contest we are having at TechPodcasts.com and just a huge amount of other data. I talk about the oil rig parked outside my house and a host of other cool stuff. [Save 10% on......</description>
		<content:encoded><![CDATA[<p><strong>GNC-2006-04-07 #161&#8230;</strong></p>
<p>Monster Show I cover the US contest we are having at TechPodcasts.com and just a huge amount of other data. I talk about the oil rig parked outside my house and a host of other cool stuff. [Save 10% on&#8230;&#8230;</p>
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		<title>By: XplanaZine</title>
		<link>http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/comment-page-1/#comment-3032</link>
		<dc:creator>XplanaZine</dc:creator>
		<pubDate>Mon, 03 Apr 2006 11:59:53 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/#comment-3032</guid>
		<description>&lt;strong&gt;Tech Trends -- April 3, 2006...&lt;/strong&gt;

Here&#039;s  our take on news that matters for Monday, April 3. Today&#039;s theme is virtual is good, and here are a some links to headlines about technology that is changing the way we live and learn.

  Gaming -- It looks like Halo 3 will be coming out in s...</description>
		<content:encoded><![CDATA[<p><strong>Tech Trends &#8212; April 3, 2006&#8230;</strong></p>
<p>Here&#8217;s  our take on news that matters for Monday, April 3. Today&#8217;s theme is virtual is good, and here are a some links to headlines about technology that is changing the way we live and learn.</p>
<p>  Gaming &#8212; It looks like Halo 3 will be coming out in s&#8230;</p>
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		<title>By: Rob Densby</title>
		<link>http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/comment-page-1/#comment-3015</link>
		<dc:creator>Rob Densby</dc:creator>
		<pubDate>Sat, 01 Apr 2006 08:25:37 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/#comment-3015</guid>
		<description>Have a look at Mobizines (www.mobizines.com) as a Mobile Marketing platform.  They are putting small version of print magazines on phones using Flash and Java with adverts as interstatials shown as you flick between the channels.  Clicking on the interstaial can take you to the fixed adverts which has links to making phones calls, sending SMSs and web links.  Its a great idea and a perfect marketing platform.</description>
		<content:encoded><![CDATA[<p>Have a look at Mobizines (www.mobizines.com) as a Mobile Marketing platform.  They are putting small version of print magazines on phones using Flash and Java with adverts as interstatials shown as you flick between the channels.  Clicking on the interstaial can take you to the fixed adverts which has links to making phones calls, sending SMSs and web links.  Its a great idea and a perfect marketing platform.</p>
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		<title>By: Lockergnome's RSS &#38; Atom Tips</title>
		<link>http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/comment-page-1/#comment-3009</link>
		<dc:creator>Lockergnome's RSS &#38; Atom Tips</dc:creator>
		<pubDate>Sat, 01 Apr 2006 04:59:31 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/#comment-3009</guid>
		<description>&lt;strong&gt;Mobile Advertising Starts to Take Off...&lt;/strong&gt;

Well it has taken long enough, but it looks like RSS has managed to find itself a home with online marketers. While it is important to understand that we need to keep the content side of things engaging, the marketing side of RSS has found itself a hom...</description>
		<content:encoded><![CDATA[<p><strong>Mobile Advertising Starts to Take Off&#8230;</strong></p>
<p>Well it has taken long enough, but it looks like RSS has managed to find itself a home with online marketers. While it is important to understand that we need to keep the content side of things engaging, the marketing side of RSS has found itself a hom&#8230;</p>
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		<title>By: Adirondack Base Camp &#187; Taking Adirondack Tourism 2.0 the Next Level</title>
		<link>http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/comment-page-1/#comment-3001</link>
		<dc:creator>Adirondack Base Camp &#187; Taking Adirondack Tourism 2.0 the Next Level</dc:creator>
		<pubDate>Fri, 31 Mar 2006 17:24:28 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/#comment-3001</guid>
		<description>[...] Mobile Advertising Starts to Take Off [...]</description>
		<content:encoded><![CDATA[<p>[...] Mobile Advertising Starts to Take Off [...]</p>
]]></content:encoded>
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		<title>By: Symsource PSI &#187; Blog Archive &#187; Mobile in, branded content out</title>
		<link>http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/comment-page-1/#comment-3000</link>
		<dc:creator>Symsource PSI &#187; Blog Archive &#187; Mobile in, branded content out</dc:creator>
		<pubDate>Fri, 31 Mar 2006 16:22:25 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/#comment-3000</guid>
		<description>[...] http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/ [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/" rel="nofollow">http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/</a> [...]</p>
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		<title>By: Geoff</title>
		<link>http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/comment-page-1/#comment-2999</link>
		<dc:creator>Geoff</dc:creator>
		<pubDate>Fri, 31 Mar 2006 15:04:05 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/#comment-2999</guid>
		<description>I have to agree with you that mobile video and subsidised content will be important but only part of the answer.  It&#039;s just not that time yet.  It&#039;s unrealistic to market as though it&#039;s worth it at this point to create content for the very few people that have devices with more sophisticated capabilities AND the freedom to go outside of the walls of their providers&#039; mobile internet.  With that in mind I hope we, as mobile marketers, can step up and create great campaigns/strategies with what we have to work with now.  I also share your hope that &quot;this is the year&quot;!</description>
		<content:encoded><![CDATA[<p>I have to agree with you that mobile video and subsidised content will be important but only part of the answer.  It&#8217;s just not that time yet.  It&#8217;s unrealistic to market as though it&#8217;s worth it at this point to create content for the very few people that have devices with more sophisticated capabilities AND the freedom to go outside of the walls of their providers&#8217; mobile internet.  With that in mind I hope we, as mobile marketers, can step up and create great campaigns/strategies with what we have to work with now.  I also share your hope that &#8220;this is the year&#8221;!</p>
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	<item>
		<title>By: AIRscoot &#187; Mobile Advertising Takes Off!</title>
		<link>http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/comment-page-1/#comment-2998</link>
		<dc:creator>AIRscoot &#187; Mobile Advertising Takes Off!</dc:creator>
		<pubDate>Fri, 31 Mar 2006 14:53:41 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/#comment-2998</guid>
		<description>[...] MobHappy have an interesting article here that compares where marketing professionals intend to be spending their advertising budgets in the next year or so. [...]</description>
		<content:encoded><![CDATA[<p>[...] MobHappy have an interesting article here that compares where marketing professionals intend to be spending their advertising budgets in the next year or so. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Micro Persuasion</title>
		<link>http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/comment-page-1/#comment-2996</link>
		<dc:creator>Micro Persuasion</dc:creator>
		<pubDate>Fri, 31 Mar 2006 13:17:48 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/03/31/mobile-advertising-starts-to-take-off/#comment-2996</guid>
		<description>&lt;strong&gt;Blog, RSS Marketing Picking Up Steam...&lt;/strong&gt;

 Where&#039;s the money going in marketing? eMarketer knows. According to a survey of ad:tech attendees conducted by MarketingSherpa, there&#039;s an immediate interest in spending on RSS and blog marketing with a longer term look towards mobile, podcasting an...</description>
		<content:encoded><![CDATA[<p><strong>Blog, RSS Marketing Picking Up Steam&#8230;</strong></p>
<p> Where&#8217;s the money going in marketing? eMarketer knows. According to a survey of ad:tech attendees conducted by MarketingSherpa, there&#8217;s an immediate interest in spending on RSS and blog marketing with a longer term look towards mobile, podcasting an&#8230;</p>
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