Comments on: PR Is Still Broken http://mobhappy.com/blog1/2006/03/07/pr-is-still-broken/ Russell Buckley and Carlo Longino on mobile technology. Tue, 31 Jan 2012 19:56:58 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Andy Abramson http://mobhappy.com/blog1/2006/03/07/pr-is-still-broken/comment-page-1/#comment-2099 Andy Abramson Wed, 08 Mar 2006 15:31:51 +0000 http://mobhappy.com/blog1/2006/03/07/pr-is-still-broken/#comment-2099 Carlo, I don't disagree with you, but you missed the point of my post that I fully agreed with Ted. I don't like the current state of PR either and I sure don't want to be labeled a spammer. When someone signs up for a media list at an event they are asking to receive the news from the conference or trade show participants. That's one of the selling points of participation. It leads you client to a pre-qualified media and analyst community. What need to happen is the process has to change and I have proposed to some conference organizers a very workable solution. If you want to help be part of the solution, please take the time to ask what it is as it meets exactly what you, Ted and I are actually complaining about. I'm more than happy to share the idea to see it become a reality. Andy Carlo,

I don’t disagree with you, but you missed the point of my post that I fully agreed with Ted.

I don’t like the current state of PR either and I sure don’t want to be labeled a spammer. When someone signs up for a media list at an event they are asking to receive the news from the conference or trade show participants. That’s one of the selling points of participation. It leads you client to a pre-qualified media and analyst community.

What need to happen is the process has to change and I have proposed to some conference organizers a very workable solution. If you want to help be part of the solution, please take the time to ask what it is as it meets exactly what you, Ted and I are actually complaining about. I’m more than happy to share the idea to see it become a reality.

Andy

]]> By: Jeneane Sessum http://mobhappy.com/blog1/2006/03/07/pr-is-still-broken/comment-page-1/#comment-2092 Jeneane Sessum Wed, 08 Mar 2006 00:06:10 +0000 http://mobhappy.com/blog1/2006/03/07/pr-is-still-broken/#comment-2092 You have a great blog! Can I interest you in a meeting with my client -- a leading VoIP innovator -- during the upcoming VON trade show? I would be happy to set up a time for you to personally talk with one of our executives and experience the power of our product first hand. Okay, I'm only KIDDING! ;-) You have a great blog! Can I interest you in a meeting with my client — a leading VoIP innovator — during the upcoming VON trade show? I would be happy to set up a time for you to personally talk with one of our executives and experience the power of our product first hand.

Okay, I’m only KIDDING! ;-)

]]> By: Carlo Longino http://mobhappy.com/blog1/2006/03/07/pr-is-still-broken/comment-page-1/#comment-2091 Carlo Longino Tue, 07 Mar 2006 20:56:48 +0000 http://mobhappy.com/blog1/2006/03/07/pr-is-still-broken/#comment-2091 I realize why it happens around tradeshows, but I've gotten enough personalized emails and phone calls to know it's not all down to people just sending stuff out to the list. Sure, part of our job is sorting through the crap, I get that -- but it doesn't help us, or PR people's clients, when they just add to the problem. I do like to think though, James, that people like you and I have value beyond just being crap-sorters :) And I'd argue that there's enough differentiation even within a space like VoIP that this one-size-fits-all approach isn't great as well. I realize why it happens around tradeshows, but I’ve gotten enough personalized emails and phone calls to know it’s not all down to people just sending stuff out to the list. Sure, part of our job is sorting through the crap, I get that — but it doesn’t help us, or PR people’s clients, when they just add to the problem. I do like to think though, James, that people like you and I have value beyond just being crap-sorters :)

And I’d argue that there’s enough differentiation even within a space like VoIP that this one-size-fits-all approach isn’t great as well.

]]> By: James Quintana Pearce http://mobhappy.com/blog1/2006/03/07/pr-is-still-broken/comment-page-1/#comment-2090 James Quintana Pearce Tue, 07 Mar 2006 20:29:54 +0000 http://mobhappy.com/blog1/2006/03/07/pr-is-still-broken/#comment-2090 The reason why this occurs during tradeshows is because part of the registration is a "enter your e-mail address here for tradeshow news". Then the PR people send the release to everyone on that list apparently on the premise (which is reasonable, if almost always inaccurate) that journalists attending a trade show will be interested in news from companies attending the same trade show. Almost by definition they have the same interest. Especially for something like VoIP, I can see where something like CES would differ. But this is part and parcel of being a reporter, whether a blogger or a journalist. Part of the job of a journalist has always been a filter -- although in academic circles it's termed "gatekeeper". Everyone could sign up directly to companies PR lists and get the news straight from the source, but they don't because they'd get swamped by crap. So they read news sites or certain blogs on the understanding that the crap has been filtered out (amongst other things). I think part of a journalists job is to get swamped by crap. I can spot an irrelevent e-mail in a few seconds, and I get a couple of hundred e-mails a day (including spam, which is far easy to delete). That's five minutes of sorting. You don't need to respond to all of them -- only to the relevant ones. This has been...<i>My Two Cents</i> The reason why this occurs during tradeshows is because part of the registration is a “enter your e-mail address here for tradeshow news”. Then the PR people send the release to everyone on that list apparently on the premise (which is reasonable, if almost always inaccurate) that journalists attending a trade show will be interested in news from companies attending the same trade show. Almost by definition they have the same interest. Especially for something like VoIP, I can see where something like CES would differ. But this is part and parcel of being a reporter, whether a blogger or a journalist.

Part of the job of a journalist has always been a filter — although in academic circles it’s termed “gatekeeper”. Everyone could sign up directly to companies PR lists and get the news straight from the source, but they don’t because they’d get swamped by crap. So they read news sites or certain blogs on the understanding that the crap has been filtered out (amongst other things). I think part of a journalists job is to get swamped by crap. I can spot an irrelevent e-mail in a few seconds, and I get a couple of hundred e-mails a day (including spam, which is far easy to delete). That’s five minutes of sorting. You don’t need to respond to all of them — only to the relevant ones.

This has been…My Two Cents

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