Is This What It Takes To Get Reasonable Data Pricing?

Techdirt and Textually and several other sites have posted this story, but I wanted to weigh in as well. A 16-year-old boy in South Korea killed himself after running up a $3800 bill for mobile data services. Then, in response, the country’s top two mobile carriers, SKT and KTF, said they’d begin offering flat-rate data plans for about $30 per month.

I’m not trying to make light of this tragedy, but is something on this scale really what it takes for operators to realize their data prices are often outrageous? Or are the operators simply seizing on the opportunity for some free publicity and to look like gracious corporate citizens?

[tags]skt, ktf, mobile data, mobile operators[/tags]

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