As I’ve already written, 3GSM is huge and even spending all 4 days there would probably mean missing out on lots it has to offer. It would also leave you a foot-sore wreck, badly in need of a detox and a break from mobile stuff.

It’s very well organised as an event, but I do have a piece of constructive criticism that would make things an awful lot easier for people attending.

Couldn’t the exhibitors be categorised and located in appropriate zones? This would make trying to find things so much easier, rather than the needle-in-the-haystack approach we’re currently forced into.

This does happen to an extent. There was an “adult” zone for example and one for “content” too. But there were plenty of content players who chose higher profile pitches in one of the other halls.

3GSM covers a lot of areas, much of which is of little interest to me and I’m sure other delegates have similar specialisms. I’m not very interested in mapping software or wifi broadcast hardware, for instance. But you’re forced to look at all these stands while trying to find stuff that is relevant.

Of course, it’s impossible to categorise everything, but anything would be better than the apparent hotchpotch currently on offer.

And once the zoning had been accomplished, an independent series of judges could award one or two companies in each area a “must see” badge, so that delegates know that if they visit no other stand in that zone, it has to be that one.

Just a thought.