Smash Hits to Close – Mobile Phones Blamed

UK publisher, EMAP, is to close its Smash Hits title after 28 years and is blaming mobile phones.

The magazine was the music and entertainment “must read” for generations of teens, but has now declined to 120,000 copies, hundreds of thousands less than in its 80’s peak.

The publisher says that teens these days get their information online and anyway, spend a high proportion of their disposable income on running their mobile phone and content. While there’s a healthy degree of scape goatism going on here, it does reflect the changing times in which we live.

Story from Brand Republic.

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