Comments on: WireMedia Announces BluetoothMedia.com; author wonders if BlueSpamming is Back? http://mobhappy.com/blog1/2006/01/28/wiredmedia-announces-bluetoothmediacom-author-wonders-if-bluespamming-is-back/ Russell Buckley and Carlo Longino on mobile technology. Tue, 31 Jan 2012 19:56:58 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Fran http://mobhappy.com/blog1/2006/01/28/wiredmedia-announces-bluetoothmediacom-author-wonders-if-bluespamming-is-back/comment-page-1/#comment-101032 Fran Thu, 22 Mar 2007 13:08:55 +0000 http://mobhappy.com/blog1/2006/01/28/wiredmedia-announces-bluetoothmediacom-author-wonders-if-bluespamming-is-back/#comment-101032 I have seen various systems of BlueTooth advertising on mobile phones, the fact that: 1. You need first to turn your phone's BlueTooth function on 2. You need to turn the "I am visible" BlueTooth function on (you can be stealth if you want) 3. Then when you are scanned by the sender device, it asks you if you wish to receive the message, and you just can say "NO" You have three option to opt-out ! I think it is much more opt in and permissive marketing than SMS o email ads or audio messages in a public mall or even large signs. And at the end, you have to be in a 30m radio from the sending device.. I have seen various systems of BlueTooth advertising on mobile phones, the fact that:
1. You need first to turn your phone’s BlueTooth function on
2. You need to turn the “I am visible” BlueTooth function on (you can be stealth if you want)
3. Then when you are scanned by the sender device, it asks you if you wish to receive the message, and you just can say “NO”
You have three option to opt-out ! I think it is much more opt in and permissive marketing than SMS o email ads or audio messages in a public mall or even large signs. And at the end, you have to be in a 30m radio from the sending device..

]]> By: technokitten http://mobhappy.com/blog1/2006/01/28/wiredmedia-announces-bluetoothmediacom-author-wonders-if-bluespamming-is-back/comment-page-1/#comment-43845 technokitten Sun, 05 Nov 2006 19:17:39 +0000 http://mobhappy.com/blog1/2006/01/28/wiredmedia-announces-bluetoothmediacom-author-wonders-if-bluespamming-is-back/#comment-43845 @ Sue It's not about opt-out with digital media (email, mobile)... you need to get opt-in in the first place. Just because you have your bluetooth switched on doesn't mean you've opted in to receive anything. You might have blue-tooth switched on so you can connect with your earpiece or because you're synching between your pc and your phone. Or maybe you don't even know your bluetooth is on. "Hey, what's bluetooth?" I hear a lot of consumers say. You see the problem? @ Sue

It’s not about opt-out with digital media (email, mobile)… you need to get opt-in in the first place. Just because you have your bluetooth switched on doesn’t mean you’ve opted in to receive anything. You might have blue-tooth switched on so you can connect with your earpiece or because you’re synching between your pc and your phone. Or maybe you don’t even know your bluetooth is on. “Hey, what’s bluetooth?” I hear a lot of consumers say. You see the problem?

]]> By: Sue Heckler http://mobhappy.com/blog1/2006/01/28/wiredmedia-announces-bluetoothmediacom-author-wonders-if-bluespamming-is-back/comment-page-1/#comment-43726 Sue Heckler Sun, 05 Nov 2006 14:19:59 +0000 http://mobhappy.com/blog1/2006/01/28/wiredmedia-announces-bluetoothmediacom-author-wonders-if-bluespamming-is-back/#comment-43726 Wiremedia bluetooth aparatus does not sound like a potential spam machine to me. I've tested such systems in Europe and they do have built in opt-out features. Wiremedia bluetooth aparatus does not sound like a potential spam machine to me. I’ve tested such systems in Europe and they do have built in opt-out features.

]]> By: Carlo Longino http://mobhappy.com/blog1/2006/01/28/wiredmedia-announces-bluetoothmediacom-author-wonders-if-bluespamming-is-back/comment-page-1/#comment-1615 Carlo Longino Wed, 01 Feb 2006 17:11:32 +0000 http://mobhappy.com/blog1/2006/01/28/wiredmedia-announces-bluetoothmediacom-author-wonders-if-bluespamming-is-back/#comment-1615 Thanks for pointing that out, Thomas. Thanks for pointing that out, Thomas.

]]> By: Thomas Landspurg http://mobhappy.com/blog1/2006/01/28/wiredmedia-announces-bluetoothmediacom-author-wonders-if-bluespamming-is-back/comment-page-1/#comment-1605 Thomas Landspurg Tue, 31 Jan 2006 08:39:20 +0000 http://mobhappy.com/blog1/2006/01/28/wiredmedia-announces-bluetoothmediacom-author-wonders-if-bluespamming-is-back/#comment-1605 Be careful, seems that the name of this company is WireMedia.com (and not WiredMedia.com ).... But beyond the opt-in issue, and not specifically talking of this company, why getting for bluetooth based add/content seems to be bad idea ni your views? For instance, getting a movie trailer while waiting for the subway seems to be quite interesting (at least for me) if well executed.... Be careful, seems that the name of this company is WireMedia.com (and not WiredMedia.com )….
But beyond the opt-in issue, and not specifically talking of this company, why getting for bluetooth based add/content seems to be bad idea ni your views? For instance, getting a movie trailer while waiting for the subway seems to be quite interesting (at least for me) if well executed….

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