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	<title>Comments on: Will People Accept Ads In Exchange For Free Content?</title>
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	<link>http://mobhappy.com/blog1/2006/01/19/will-people-accept-ads-in-exchange-for-free-content/</link>
	<description>Russell Buckley and Carlo Longino on mobile technology.</description>
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		<title>By: Max Niederhofer</title>
		<link>http://mobhappy.com/blog1/2006/01/19/will-people-accept-ads-in-exchange-for-free-content/comment-page-1/#comment-1537</link>
		<dc:creator>Max Niederhofer</dc:creator>
		<pubDate>Tue, 24 Jan 2006 16:34:31 +0000</pubDate>
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		<description>My point exactly: &lt;a href=&quot;http://blog.incrediblinc.com/articles/2006/01/18/mobile-spam&quot; rel=&quot;nofollow&quot;&gt;http://blog.incrediblinc.com/articles/2006/01/18/mobile-spam&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>My point exactly: <a href="http://blog.incrediblinc.com/articles/2006/01/18/mobile-spam" rel="nofollow">http://blog.incrediblinc.com/articles/2006/01/18/mobile-spam</a></p>
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		<title>By: David Harper</title>
		<link>http://mobhappy.com/blog1/2006/01/19/will-people-accept-ads-in-exchange-for-free-content/comment-page-1/#comment-1518</link>
		<dc:creator>David Harper</dc:creator>
		<pubDate>Sat, 21 Jan 2006 18:44:56 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/01/19/will-people-accept-ads-in-exchange-for-free-content/#comment-1518</guid>
		<description>...well said Carlo and Oliver.</description>
		<content:encoded><![CDATA[<p>&#8230;well said Carlo and Oliver.</p>
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		<title>By: Andy Tiller</title>
		<link>http://mobhappy.com/blog1/2006/01/19/will-people-accept-ads-in-exchange-for-free-content/comment-page-1/#comment-1511</link>
		<dc:creator>Andy Tiller</dc:creator>
		<pubDate>Fri, 20 Jan 2006 13:21:51 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/01/19/will-people-accept-ads-in-exchange-for-free-content/#comment-1511</guid>
		<description>Just thought I&#039;d cross reference Marek Pawlowski&#039;s excellent article on mobile advertising &quot;Advertising - mission or exploration?&quot; (http://www.mobileuserexperience.com/) - I think you&#039;re on roughly the same page...</description>
		<content:encoded><![CDATA[<p>Just thought I&#8217;d cross reference Marek Pawlowski&#8217;s excellent article on mobile advertising &#8220;Advertising &#8211; mission or exploration?&#8221; (<a href="http://www.mobileuserexperience.com/" rel="nofollow">http://www.mobileuserexperience.com/</a>) &#8211; I think you&#8217;re on roughly the same page&#8230;</p>
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		<title>By: This is Mobility &#187; Blog Archive &#187; More Mobile Advertising</title>
		<link>http://mobhappy.com/blog1/2006/01/19/will-people-accept-ads-in-exchange-for-free-content/comment-page-1/#comment-1510</link>
		<dc:creator>This is Mobility &#187; Blog Archive &#187; More Mobile Advertising</dc:creator>
		<pubDate>Thu, 19 Jan 2006 23:35:19 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/01/19/will-people-accept-ads-in-exchange-for-free-content/#comment-1510</guid>
		<description>[...] Carlo has a great follow on to the recent discussion about mobile advertising: For instance, thereÇƒÙs a Çƒ?channelÇƒ? on the service from Adult Swim that has a bunch of short video clips, and Sprint charges $4 per month to access it. $4 isnÇƒÙt necessarily a high price, particularly if youÇƒÙre an Adult Swim fan, but $4 here, $3 there, $8 over here adds up pretty quickly. What about offsetting these prices, or eliminating them by showing a brief targeted ad before the clip? Sprint wouldnÇƒÙt have to sell much advertising to make back that $3 per month. [...]</description>
		<content:encoded><![CDATA[<p>[...] Carlo has a great follow on to the recent discussion about mobile advertising: For instance, thereÇƒÙs a Çƒ?channelÇƒ? on the service from Adult Swim that has a bunch of short video clips, and Sprint charges $4 per month to access it. $4 isnÇƒÙt necessarily a high price, particularly if youÇƒÙre an Adult Swim fan, but $4 here, $3 there, $8 over here adds up pretty quickly. What about offsetting these prices, or eliminating them by showing a brief targeted ad before the clip? Sprint wouldnÇƒÙt have to sell much advertising to make back that $3 per month. [...]</p>
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