Comments on: Please, Make The Mobile TV Hype Stop

By: Rafe’s Blog » Mobile TV Hype

Rafe’s Blog » Mobile TV Hype — Tue, 24 Jan 2006 12:36:23 +0000

[...] Please, Make The Mobile TV Hype Stop at MobHappy Using that yardstick, it��s hard to see mobile TV catching on anywhere nearly as quickly as operators and equipment vendors would have us believe. [...]

By: Lifeblog

Lifeblog — Tue, 24 Jan 2006 09:54:44 +0000

Blindspot: Mobile TV…

I have a list of items that I call ‘Blindspots’ - things that others seems to be excited about but I just don’t get (either I’m not excited, or I need to learn more). My fear is that I am…

By: Will People Accept Ads In Exchange For Free Content? at MobHappy

Will People Accept Ads In Exchange For Free Content? at MobHappy — Fri, 20 Jan 2006 14:28:43 +0000

[...] Following Oliver’s post earlier in the week about advertising and my own about mobile TV has got me wondering about a few things. [...]

By: Simon Cavill

Simon Cavill — Wed, 18 Jan 2006 21:37:17 +0000

I totally agree with your sceptisim on Mobile TV. The key figures all these analysts idiots know and avoid is that in the UK, 60% of users are on pre-pay handsets. For 16-24 year olds, this figure rises to 90% pre-pay, usually paid for by someone else.

Unless the handsets are incredibly cheap and users are offered a pay per view option, I just can’t see how the operators are going to make this work….

Simon Cavill
CTO Mi-Pay Ltd

By: Russell Buckley

Russell Buckley — Wed, 18 Jan 2006 12:32:24 +0000

At Steve Jobs’ MacWorld Key Note, he said that they’d sold 8 million video downloads, to date. Bearing in mind that 14 million iPods were sold last quarter and assume 25% of these were video iPods, that’s a very high percentage trial or a lot of repeat purchase by a smaller minority.

However, downloading a favourite peak-time programme is very different from wanting all programmes (including all the dross) sent to you in real time.

Russell

By: Kedar

Kedar — Wed, 18 Jan 2006 08:52:00 +0000

Thanks for making this post. At least some sensible people will see that Mobile TV is more hype than reality. I am not sure what are the video cast sales on Ipod but same thing applies to them. People will buy the stuff out of first experience for first time but i dont think they have market potential. Ya in future, if someone comes up with a mobile device which can enable TV service on the fly and that mobile could be connected any screen such as TV..Comp then I would consider that since its like having my own cable with me always. But just some channels…No way..and plus may be 10-20 bucks a month..I dont think so..

By: Max Niederhofer

Max Niederhofer — Wed, 18 Jan 2006 00:53:00 +0000

��Technology consultancy Strategy Analytics predicted that mobile firms will have about 50 million users of mobile TV by 2009, generating an estimated ��3.5bn in revenue.��

Wow! wow! wow! I only need like 1% of that market to make me 35 million a year. These Strategy Analytics people are grrrreat!

By: alfie

alfie — Wed, 18 Jan 2006 00:14:00 +0000

I Used this service a little at the broadacast production show in London last year and talked to Arqiva people. I was only able to see 5 channels as opposed to the 16 in the full trial, but I could see that it was something I might even use, and I have always thought that I wouldn’t. But traditional programming makes no sense for mobile imo, packaged micro-content makes a lot more sense, especially for “…peak demand during the morning and evening commute periods”.

They’re calling it “personal TV” now, because “…The term mobile TV is not enough,”.
this is because of surprise findings such as “usage at home was higher than any other location. “. What a weird thing to do - Personal TV? What, like a 1985 portable? Kind of misleading as a product header I think.

One interesting technical aside is that the “… adapted Nokia 7710 handset…” actually takes advantage of the fact that the 7710 ships with a USB2 port in the back panel next to the battery, the “adaption” simply being a DVB-H receiver that slots into this, built into the snap-on back cover.