Pimp Mon Mobile is a nice campaign by Nokia in France. Ripping off Paying homage to MTV’s cult Pimp My Ride, Igor’s shitty old phone is given a rad update, Dude and turned into a new Nokia.
However, something seems to have been lost between the idea and execution. The “viral” video is too long and rather predictable. The old phone would be considered retro-cool by many in the target audience. And the phone isn’t pimped up, it’s replaced!
Oh well, nice try.
I meant to post this before the holidays, but ran out of time. But as I haven’t seen it widely blogged, I thought it was worth bringing to your attention - apologies if you’ve seen it already.