Last night’s Mobile Monday Austin featured a couple speakers on smart and SIM cards, and they turned out to be far more interesting than I expected. Bill Muscato from Axalto talked a lot about how SIMs are marketed in other parts of the world, and in particular about operators that use SIM applications. I’d heard [...]
Is Mobile Search About Local?
by on 22. Nov, 2005 in Analysis
There seems to be an assumption that Mobile Search will be all about trying to find local information. Is this right? I’m not so sure. For instance, Marketing Week’s Technology Weekly, features an article by Terry Parsons, CTO of Touch Local. Touch Local are apparently “one of the UKǃÙs largest online search directories”. The article [...]
Assess My Breasts Goes 3G
by on 22. Nov, 2005 in Announcements
UK lad’s mag, Nuts, is launching its Assess My Breasts website over 3G. Girls are invited to submit videos of their err…..bare, naked jiggly bits, for viewers to vote on, along the lines of an adult version of Hot or Not? Initially it’s only available on UK network, 3. Not safe for work. It’s remarkable [...]
Links For November 21
by on 21. Nov, 2005 in Links
- The SK Telecom PT-S170 flipping, sliding, and swiveling nonsense (Engadget) – Vodafone Germany offers free SMS, MMS on 6 December (DMEurope) – Q&A with Kumar Gopalakrishnan of nThrum mobile camera search (Goobile) – Little Britain on Little Screens (Cellular-News) – Sony insider: DRM is discredited at Sony (Boing Boing) —–>Follow us on Twitter too: [...]
Book Review: Nokia Smartphone Hacks
by on 21. Nov, 2005 in Reading List
Nokia Smartphone Hacks is something of a misnomer as a title — a better one would be “the manual Nokia should have included with your phone”. The tools and tips included in Michael Yuan’s book may not be hacks in the most traditional sense of the word, but they will help you wring every last [...]
Shopping by Mobile Java App
by on 21. Nov, 2005 in Analysis
I’ve been looking at the UK-based mobile shopping engine, Reporo. The app is free to download to Java-compatible phones, but if you want to see an online demo, there’s one here (click on “What Does it Look Like?”). Once you’ve opened the application on your mobile, you can either search for a product or browse [...]
Links for November 18
by on 19. Nov, 2005 in Links
- TuYo Mobile Says Hola to Metro Markets (WirelessWeek) – Virgin Mobile reiterates FY targets after solid H1 (Forbes) – Virgin Mobile Hasn’t Been Approached Over Takeover (Dow Jones) —–>Follow us on Twitter too: @russellbuckley and @caaarlo
What Have They Learned? Jamie Oliver, Round Two
by on 19. Nov, 2005 in Marketing
Back in July, I wrote about a Jamie Oliver made-for-mobile series of recipe videos. I had two main points: first, there needed to be a mechanism for people that actually wanted to make the meals to get the recipe and ingredients; second, there was a hugely missed opportunity here for some company, like a supermarket, [...]
Wither Mobile Marketing?
by on 18. Nov, 2005 in Analysis
One of my predictions for this year was that despite a lot of chatter, mobile marketing still wouldn’t really take off in 2005 and this seems to have been born out as we approach the end of the year. Mobile marketing is nowhere near mainstream yet, despite some big brands flirting with the medium and [...]
Links For November 17
by on 18. Nov, 2005 in Links
- Rock Star’s Bum Appeal (Picturephoning) – RIM unruffled over Nokia’s Intellisync buy (Mobile Analyst Watch) – Google opens London GooglePlex for mobile push (Silicon.com) – Alltel To Buy Midwest Wireless (Yahoo) – UK Data Users Tend to Switch Networks Regularly (Cellular-News) —–>Follow us on Twitter too: @russellbuckley and @caaarlo

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