Hello Helio

helio.jpg

One of the MVNOs I met with at CTIA, SK-Earthlink, has rebranded, and is now going by “Helio”. It’s still planning to launch in the spring here in the US, and hasn’t given many details on its content or pricing strategy yet, apart from saying it will target 18- to 30-year-olds with high-end devices and advanced services.

It’s early, but the company is still saying all the right things. I missed the news a few weeks ago (PDF) that they hired away the director of design from Danger — that’s a good move as well. The Hiptop isn’t without its faults, but its UI and industrial design certainly isn’t one of them.

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