KDDI’s Chaku-Uta Full has now sold 20 million songs since it launched last November, continuing its stellar growth. It hit 10 million back in June.
Here’s what that growth looks like on a graph:
As you can see in the next graph, the number of downloads per day continues to increase as well. (What’s shown is the average downloads per day for the preceding period — ie between June 17 and September 29, downloads went from 10 million to 20 million. 10 million downloads/113 days=about 88,500 per day).
Then, since it’s graph-happy Tuesday, one more showing the number of days it takes KDDI to sell a million songs, and how it’s continually decreased over the last year (pretty much the inverse of the previous graph, really).
Ok - so 20M songs is significant - but where are they winding up and what are the consumers doing with them. i.e.; - Are these being downloaded to personal music players embedded in the phones or are these just glorified ringtones? There has been much discussion of late on the slow uptake of the ROKR device because of it’s limitations. - So I’ll ask it again - what is the destination device for these 20M songs? What is the KDDI consumer user experience? And does it apply in EU, US other? Thanks! Troy
These are full-track downloads to mobile phones. The “Chaku-Uta Full” is full songs, the plain “Chaku Uta” was true tone ringtones.
It will be interesting to see how the downloads continue over the next several months now that the iTunes Music Store has launched in Japan.