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Mobile Blogger Network

Posted by on 10.05.05 | 9 Comments

If you write a blog about mobile stuff, you might be interested in joining our Blogging Network.

I’ve been talking to quite a few blogging friends in the last week about creating a blogging network for independent bloggers about mobile. The feedback has been very encouraging so far, so I’m keen to progress things.

There’s two reasons why you might want to consider joining:

1. Mutual Support and Promotion

The first reason for the network is to promote others in the network. This means that all members should see increases in traffic as a result of joining up.

We’ve been kicking various ideas around about how that would work and I think come up with some interesting stuff.

2. Advertising

Not all the bloggers I’ve spoken to want to accept advertising on their site. This is fine - though some will probably change their minds as the industry matures.

But if you do accept advertising, we’ll try to sell ads for you, by promoting the network to agencies and clients. We will take a commission for this element and we’re still working out what that might be. My aim is to offer a very fair commission (I’m not talking anywhere near the 60 - 70% that’s sometimes bandied around).

The idea behind the advertising side is that bloggers don’t have time to sell pro-actively and anyway, they’re probably too small to be interesting enough to cut a deal with, in most instances. At the same time, agencies want to be able to advertise on blogs with one or two phone calls - not have hundreds of buying points.

Let me also pre-empt some questions:

1. Cost

It costs nothing to join - apart from commission if we sell an ad and you accept it.

2. Hosting

You make your own hosting arrangements, as now.

3. Content

We are not going to seek to try to influence your writing in any way.

4. Advertising

You keep your existing advertisers, including Google AdWords. You’re also free to turn down any advertisers we recruit.

5. Independent

Just in case I haven’t made it clear, this is more like hippy style collective than anything that seeks to control or influence. By joining, you’re not committing yourself to doing anything that you don’t want to do. The minimum requirement will be to promote other network members and if you don’t like the detail of what we propose, you’re obviously free to leave and will have lost nothing in doing so.

6. Other Benefits

Joining may well have other benefits and I’d be interested to see if there’s anything else people want. Examples, in due course, might be discounts of goods and services (like hosting, software, legal support etc). But that’s for the future.

If you’re a mobile blogger reading this, drop me a line (see the link at the top left of the page) expressing interest or leave a comment with questions.

Our emphasis in on quality blogs, regularly updated with some established traffic. So if you apply and don’t meet these criteria, I’m afraid we might turn you away.

As far as members so far, I don’t think it’s fair to say who has a tentatively agreed, but there’s some pretty big names from blogging about mobile involved.

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