In my lonely vigil supporting Location Based Services, I came across this interesting, if a little dry, article about LBS, tourism and hotels in Hospitality Net. The basic idea is that hotels will be in a prime position to promote LBS hotel concierge services to tourists (which includes business travellers in this definition). Therefore, they [...]
Archive | September, 2005
Juicy Fruit Goes Blogging and Gets it Soooo Wrong
Quite the most bizarre “blog” I’ve ever seen. I’ve kept returning to it all day with the kind of macabre fascination that you might have for a really bad car crash. What do they think they’re trying to do? Which agency managed to persuade this client that they understood the first thing about blogging? Lord [...]
Dual Delivery, Dual Charge
It’s been funny watching operators’ ideas about mobile music change. First, in typical fashion, they assumed they’d make their music stores closed systems — any music you listen to on your phone will be bought from us, and any music bought from us will only be listened to on your phone. While pretty much anybody [...]
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Viral Mobile Marketing – German Style
There’s an election coming up in Germany, in case you hadn’t been following European politics. And one of the promotional tools has to go down as one of the oddest I’ve seen – certainly since a “Win a Trip to our Abattoir” on a can of pork luncheon meat (honestly!). MobHappy reader, Irakli, sends in [...]
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European Mobile Downloads Worth $640 million in 2010
Another analyst’s made another prediction about the mobile music market, saying that Europeans will spend just $640 million downloading full tracks to their mobiles, but that the market for real music ringtones will be $1.2 billion. I have a theoretical problem with these studies that lump ringtone and full-track downloads together, as although they’re both [...]
Google Blog Search Disappointing
Om Malik reports that Google have launched Google Blog Search – a search engine that sticks to searching blogs only. Hence the rather clever name. There’s clearly a massive gap for blog search, especially as Technorati seemed to lose the plot a couple of months back. While services like Feedster and IceRocket valiantly stepped into [...]
The Changing Face of Marketing
As opt-out rates increase, we look at the implications. It’s well-known that ordinary people (aka “consumers”) increasingly use tools like pop-up blockers and PVRs, like Tivo, to avoid advertising. This has led us to focus on changes in the advertising industry more than some of its less glamorous cousins, like direct marketing or sales promotion. [...]
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I’m No Expert, But…
…your marketing stinks. Maybe mobile can make it better. I’m not one to question the work of the marketing whizzes at Procter & Gamble (for a variety of reasons), but I’m going to anyway. I’ve been seeing the ads for some wonderful new foaming dish soap they’ve got, and being blessed with an old house [...]
Mobile Monday Austin Tonight
For all our readers in Austin (if any!), just a reminder that the next Mobile Monday meeting is tonight at the IC2 Institute near UT at 6pm. Yours truly will be speaking, alongside three other great presenters on messaging. See the MoMo Austin site for more info. —–>Follow us on Twitter too: @russellbuckley and @caaarlo
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Mobile Monday Austin tonight!
For all our readers in Austin (if any!), just a reminder that the next Mobile Monday meeting is tonight at the IC2 Institute near UT at 6pm. Yours truly will be speaking, alongside three other great presenters on messaging. See the MoMo Austin site for more info. —–>Follow us on Twitter too: @russellbuckley and @caaarlo
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