One of the recurring themes at MobHappy is the slow death of traditional interruptive marketing, where people are forced, by various means, to stop what they are doing to listen to a marketing message. Of all the techniques practiced, there can be few more interruptive marketing methods than telephone marketing – where someone phones you [...]
Archive | September, 2005
Vodafone: Global Power, Local Expertise?
One of the supposed motivations for Vodafone’s massive buying spree a few years back was so it could build the biggest economy of scale in the industry, and get the best prices for network equipment and handsets through common sourcing. Another was so that it could take innovations in one country and apply them around [...]
Advertisers Still Clutching At Mobile Straws
Via Tom Hume is a review of the recent Mobile Content World conference on Mo:Life. Tom points out two juicy bits from the lengthy review, which has a pretty comprehensive explanation of how the advertising industry, by and large, doesn’t get mobile at all. To sum up Jason Wilson’s three main points: the ad industry [...]
Doublespeak Reaches New Heights
Anybody that follows the mobile industry needs to be pretty adept at deciphering doublespeak (and a well-tuned BS detector helps too). But this quote is off the charts. Gizmodo points out how a Nokia spokesman explained the delay of the N91 music phone: “‘The process of integrating Windows digital rights management solution into the phone [...]
ROKR an Apple “Learning Experience”
Paul Whitaker at MyPhoneRocks dot com highlights an interesting quote from Steve Jobs regarding the ROKR: “We see it as something we can learn from. It was a way to put our toe in the water, and learn something.” It’s really beginning to sound like the ROKR’s more about Apple feeling its way into the [...]
Microsoft Reshuffles Rather than Rethinks
Om Malik links to the Microsoft press release announcing a new reorganisation at Redmond. Scoble has a bit more – especially in the comments. While the announcement is suitably upbeat, as you’d expect, I think it does show that senior management know something is wrong, but aren’t quite sure what it is or what to [...]
Digital Chocolate Sounds Tasty
Trip Hawkins is a mythical figure in the video game business, having founded Electronic Arts more than 20 years ago. His latest venture is Digital Chocolate, which he hopes will become the EA of mobile games. I don’t pay a ton of attention to mobile gaming, but I find Hawkins’ thinking to generally be good [...]
Just 17% of UK Subs Do More Than Talk and Text
160 Characters posts the results of a survey that found just 17% of UK mobile phone owners use their devices for anything other than texting and calling — on a daily basis. Somehow that’s not as surprising as the headline made it out to be. In any case, the company behind the survey says “although [...]
Mobile TV Looks Promising
MobiTV have announced their subscriber figures, according to Moco News. Across a network consisting on a few US and Canadian carriers, and Orange in the UK, they’ve reached 500,000 people. If the average subscription price is $9.99, this is going to be quite a healthy income, especially given that it’s still early days. Of course, [...]
Now There’s A Good Business Model
Mocoblog points out some idiocy from Verizon’s SuperPages directory service: a press release announcing that Verizon Wireless subscribers — for 30 cents each — can get directory information, movie times and weather for casts via text message. So, let’s just briefly review for those of us that have missed Google SMS, Yahoo SMS, 4info and [...]
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