Virgin Mobile’s hot New York agency, Mother, have created the Parental Enlightenment Kit, according to Adverblog. The idea is to give kids some tools to pester their poor, long-suffering parents into buying them a mobile - you can tell I’m a parent of mobile-phone age kids.
Tools include stuff like T-shirt stickers (”Do you love me? Yes __ No __”) to The Instigator - a cutout version of a mobile phone. The idea is the kid nonchalently starts talking into it and when the parent asks where they got it, they can introduce the subject.
It’s quite funny and as Martina points out, it turns teens and tweens into little guerilla marketers.
If my kids tried something like this though, I might eventually give in. But I’d equally nonchalently not buy them a Virgin phone.
And Jamster is getting into trouble for marketing to kids. Huh?