Via Tom Hume is a review of the recent Mobile Content World conference on Mo:Life. Tom points out two juicy bits from the lengthy review, which has a pretty comprehensive explanation of how the advertising industry, by and large, doesn’t get mobile at all.
To sum up Jason Wilson’s three main points: the ad industry doesn’t get it; they don’t know what to do; this upsets them. “The naff and/or derivative nature of much of what was forwarded as innovative mobile campaigns underscores the structural problem the advertising industry is still encountering vis-à-vis media which don’t allow them to simply pump ads through to the audience,” he adds.