Platforms vs. Applications

In the presentation I gave at Mobile Monday Austin this week on messaging, one of the key points I tried to make (and hopefully the audience took away) was that things like MMS and SMS aren’t just P2P messaging applications, they’re platforms that allow for other applications.

Mark Donovan of M:Metrics (who coincidentally I interview this week for my next Gizmodo column) has posted a blog entry illustrating this point, via an anecdote about a road trip in an RV. If I had to pick just one sentence out, it would be this: “I only care about your technology if it makes my world better when I need it to make my world better.” Technology is great, but it’s real power is as an enabler for compelling — and ultimately useful — applications.

—–>Follow us on Twitter too: @russellbuckley and @caaarlo

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  • Sure thing, and if anybody else would like to see it, just drop me an email.
  • Juan Gomez de la Vega
    Carlo:

    Would it be possible to get a copy of your presentation?

    Juan
  • Mark C.
    I totally agree. I don't care about doing things just for the sake of saying it can be done. Help to make my life easier. Texting does this weather it is finding a restaurant, checking a sports score, or contacting a friend in a meeting.
  • Amen brother... not only it is "platforms vs. applications" and "enabler for compelling -- and ultimately useful -- applications." from the consumer perspective, but also from the perspective of business models and raising money. It truly is about applications, and bringing value -- not about technology. This is the same reason why the success of mobility really depends services and applications... As I begun my momo austin presentation -- how can we get a piece of the messaging market? Answer: with services and applications.

    ceo
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